HAPPY EXTENDS PROMOTION PERIODS TO SATISFY CUSTOMER NEEDS

ข่าวทั่วไป Friday January 14, 2005 16:23 —PRESS RELEASE LOCAL

Bangkok--Jan 14--DTAC
Happy extends validity of its popular promotions while offering a better deal for customers who want to swap usage days for extra call credits and vice versa.
DTAC’s Prepaid Business Unit Director Thana Thienachariya says the promotions being extended are those under ‘Jai Dee or kindness’ marketing theme including ‘Jai Dee Exchange’, “Jai Dee Borrowing” and “Happy 1 Baht”.
To maximize its customers’ satisfaction, Happy also introduces new exchange rate for Jai Dee Exchange promotion’s users and a SIM card replacement service for customers who have been with Happy for one year or over.
Details of new extensions and promotions are as below:
Jai Dee Exchange: Valid through the end of this year, the promotion allows Happy customers to swap remaining valid days for extra call credits and vice versa. Initially, a customer could swap 1 valid day for 3 baht worth of call value and swap 6 baht of remaining call credits for 1 more usage day. But Happy and Baby SIM customers, who sign up during 15 January — 31 March 05, will enjoy special exchange rates of 1 valid day for Bt4 call credit and Bt4 call credit for 1 valid day. To use the service, call *1011 via mobile (2 baht per call and 2 baht for a confirmation message) Customers can exchange up to Bt120 call credits or 30 extra valid days.
Jai Dee Borrowing: Happy extends the promotion period from 31 December 04 to 31 December 05. The service gives customers, who have been with Happy for 3 months or more, a 30-baht emergency advance by dialing *1010. The credit, plus 2 baht for a SMS confirmation message, will be deducted automatically the next time they log in to refill their prepaid balance.
Happy 1 baht: Happy new subscribers in January can make phone calls for one baht per minute during ‘Good Day’ happy time (9.00 a.m. — 3.00 p.m.) until 30 June 05. Customers can change their Happy Time by calling *1003. The first change is free of charge while additional changes cost 30 baht each. Existing customers, whose promotion ended on 31 December 04, will be automatically entitled to the special call rate until 30 June 2005.
SIM card replacement: Customers, who have been with Happy for one year or over, can replace their lost or damaged SIM cards with a brand new one worth 214 baht with 16K memory for free. A 64K SIM is also available at 321 baht.
*CONTACT*
Customers: DTAC Call Center *1800 or 02-202-7000
Press: Ponnana Apiluckpanich
Media Relations Division, Corporate Communications Group,
Total Access C0mmunication Plc.
Tel. 02-202-8000 (#31887) Fax. 02-202-8859, 02-202-8895
Mobile: 01-623-9895 e-mail: [email protected] End.

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