Bangkok--Jan 19--Siam PR. Consultant
TBWA Worldwide has been named the 2004 Global Agency Network of the Year by Advertising Age magazine.
Advertising Age first began recognizing agency networks in 1998. The winner is judged in four categories: Net growth (business wins and substantial organic account expansion/contraction); agency management (hires, restructures, substantial new initiatives, operational or strategic change); creative quality (both excellence in traditional creative and creative innovation, such as new ways\agencies have engaged consumers); marketing effectiveness (achieving substantive measurable results for clients).
This esteemed award follows a year during which TBWA Worldwide offices were named agency of the year 30 times in 13 countries. Honors include ADWEEK magazine naming TBWA\Chiat\Day as its US Agency of the Year and Media magazine naming TBWA\Asia Pacific as the regional Agency of the Year as well as Singapore as the Office of the Year. Other countries that received one/multiple Agency of the Year accolades include Australia, Finland, France, Germany, the Netherlands, Philippines, Poland, Singapore, Slovenia, South Africa, United Kingdom, and Venezuela.
The network’s creativity was equally recognized as the most awarded at Cannes Lions International Advertising Festival, at The One Show, AdFest and Art Director’s Club 2004. Additionally, Creativity magazine named TBWA the most awarded network in the world.
“This recognition is always nice and to be honored is an important milestone in the life of the network. It’s also a terrific affirmation of the success we have achieved over the last several years, and proves that we’re founded on 237 centers of excellence—not just a handful,” said Jean-Marie Dru, president and CEO, TBWA Worldwide. “This distinction was one of our goals five years ago and could not have been accomplished without the hard work of each of our 8,300 employees throughout the world.”
In its selection of TBWA Worldwide, Advertising Age noted, “No more second-best status for this 2004 Global Agency
Advertising Age Names TBWA…Page Two
Network of the Year, as TBWA claimed growth of more than 10% last year, the highest of any network, including $900 million in new business. Along with that growth came creative kudos, original thinking and growing maturity as a global network.”
Lee Clow, Chairman and Chief Creative Officer, said, “Our network is built of unique offices around the world with a passion for ideas. Disruption is challenging both our people and our clients to create unique and conspicuous brands. It’s working, we’re getting better every year. Thanks for noticing.”
Advertising Age is the most authoritative and complete source of information for more than 198,000* advertising, marketing and media professionals. Serving key market influencers and decision-makers, Advertising Age delivers agenda-setting editorial insights, exclusive analysis and data, and the broadest scope of advertising and marketing news anywhere.
TBWA Worldwide (www.tbwa.com), Advertising Age magazine’s 2004 Global Agency Network of the Year, is one of the world’s fastest growing in the top-ten. TBWA creates disruptive ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, H?agen-Dazs, Henkel, Masterfoods, McDonald’s, Michelin, Nissan and Sony PlayStation. In 2004, TBWA was recognized as the most awarded network by Creativity magazine and was the most awarded network at Cannes Lions International Advertising Festival, The One Show, AdFest and Art Director’s Club. TBWA has 237 offices in 75 countries, and approximately 8,300 employees worldwide.
Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For more information please contact:
Jidapa Pramualsub, Nunthaporn Boonlong, Wannaree Silapangam
Siam PR. Consultant Co., Ltd.
Tel. 0-2693-7835-8 ext 32,34, 0-1817-7153
Fax. 0-2693-6920
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