Lalin Property confirms market leadership in middle—income homes with opening of 2 new projects worth 2.55 billion baht

ข่าวทั่วไป Tuesday January 25, 2005 14:13 —PRESS RELEASE LOCAL

Bangkok--Jan 25--Siam PR. Consultant
Baan Burirom Projects in 2 new locations launched with special introductory offers
Lalin Property PLC is confident in the market potential of middle-income houses as the company prepares to launch 4 new housing projects in 2005 with combined value of 4.5 billion baht. Baan Burirom Projects are the first to be launched in 2 prime locations Outer Ring Road-Pinklao and Rama II-Ekkachai with price range of 1.95-3.14 million baht. The 2 housing projects have combined value of 2.55 billion baht. The company is offering a special deal for homebuyers putting money down for booking during Saturday-Sunday 29-30 January, 2005.
Lalin Property PLC Chief Executive Officer Chaiyan Chakarakul, leading property operator under the name “LALIN Property” disclosed that in 2004, Thailand was hit by various economic hurdles including the outbreak of SARS, bird flu, rising oil prices, increasing interest rates and the tragic tidal waves disaster in 6 southern provinces. However, with solid economic foundation, the country was able to record economic growth of over 5%.
“The property sector during 2004 enjoyed solid growth in terms of demand despite several negative external factors and higher prices of construction materials. The evidence was in the record of property transfer during the 11 months of the year, which saw a total of 55,138 units. In terms of supply, it continued to gradually absorb by the market until the year 2005, where the demand and supply are expected to come to a balance. Less supply will enter the market as financial institutions are beginning to be strict with lending to new projects and old projects with problems. Information center for the property sector and housing council will be set up to provide the property industry with greater stability, making 2005 another interesting year for property management,” he said.
“As for the overall economy in 2005, several industries will begin to upgrade their production capacity. Loans will surpass deposits with investments on the part of private and government sectors propelling the economy, even though revenues from tourism and export are slightly affected. The economy is expected to continue riding on the uptrend,” he stressed.
Lalin Property PLC believes the housing market will continue growing at least by 15% following better employment rate and higher number of households. Lalin as a leading operator has been determining strategies that truly reflect on real market demands. The company is confident the economy will continue expanding, while politics regains stability. The company plans to launch 4 new housing projects in 2005 as follows:
1st Quarter
1. Baan Burirom Outer Ring Road — Pinklao worth 1.3 billion baht
2. Baan Burirom Rama II- Ekkachai worth 1.25 billion baht
3rd Quarter
3. Baan Lalin worth 1 billion baht
4. Baan Lalin or Lalin Greenville worth 1 billion baht
Total value 4.45 billion baht
Lalin Property PLC has expanded its coverage to the west of Bangkok, which is Nonthaburi with 2 prime locations selected to provide complete variety in middle-income homes in every area of Bangkok and its vicinity. The company’s survey has revealed that new generation homebuyers demand houses that answer to the new life style with prices affordable enough to decide on. In early 2005, the company has decided to launch 2 new Baan Burirom projects namely Baan Burirom Rama II- Ekkachai worth 1.25 billion baht on 91 rail land housing 483 units; and Baan Burirom Outer Ring Road — Pinklao worth 1.3 billion baht on 89 rai land housing 483 units. These 2 projects have combined value of 2.55 billion baht. Houses within these projects are classified into 3 groups as follows:
Lilly and Orchid houses with 3 bedrooms, 2 bathrooms, 1 parking space and 115 square meters of utility space.
50-square wa single-detached houses in 2 designs — Cathleya with 3 bedrooms, 2 bathrooms, 1 parking space, 130 square meters of utility space; and Tulip with 3 bedrooms, 2 bathrooms, 1 parking space, 130 square meters of utility space.
54-square wa single-detached houses in 2 designs — Wanda with 3 bedrooms, 2 bathrooms, parking space for 2 vehicles, 150 square meters of utility space; and Carnation with 3 bedrooms, 2 bathrooms, parking space for 2 vehicles, 160 square meters of utility space.
Each project is situated within calm and peaceful environment complete with infrastructure and convenience elements such as clubhouse, swimming pool, fitness hall and over 2 rai of park area, which are elements for a warm community fitting a life style of young generation executives. Community management is based on the infrastructure fund for more effective maintenance of utilities.
Lalin Property will be launching the 2 Baan Burirom projects during January 29-30 this year with special offers including:
1. low down payment of 50,000 baht (limited number only)
2. special discount worth 200,000 baht to 500,000 baht
3. free landscaping for new concept houses and single detached houses worth 25,000 baht to 50,000 baht (limited number only)
“The company realizes the demand for middle-income houses has continued growing. Houses made by Lalin Property are of good quality and suits the modern life style with prices affordable enough for 2005. They are situated within good potential locations complete with warm surrounding and basic infrastructure and convenience elements including transport network for rapid access out of town. I believe homebuyers will enjoy a complete and quality living environment at reasonable prices,” he concluded.
For more information please contact:
Marketing & PR Department Jidapa Pramualsub, Wannaree Sillapangam
Lalin Property PLC Siam PR. Consultant Co., Ltd.
Tel. 0-2732-1041-5 Tel. 0-2693-7835-8 ext 32,42, 0-1817-7153
Fax. 0-2377-9656 Fax. 0-2693-6920
E-mail : marketing@lalinproperty.com E-mail: [email protected] End.

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