Bangkok--Jan 28--PR & Associates
Three leading luxury property developers Kudu, Cinkara, and SG Development, have formed a movement called “Development by Design,” to promote the benefits of low density “boutique” communities.
The movement aims to make the market more aware of high end lower density projects and drive growth by boosting consumer receptiveness to new ideas in home design.
“We are, in a sense, promoting an alternative lifestyle,” said Mr. Arthur Napolitano, Managing Director of Kudu Company Limited, the developer of The Trees Sathorn, a central business district (CBD) housing development. “Our hope is that more and more consumers will come to recognize the value of living in inspiring 360 degree designed homes rather than sacrifice their individuality by living in large estates or high rise tower blocks where everything can look the same.”
Added Mr. Napolitano: “The property market is and will remain highly competitive and at the end of the day the developers that prosper will be those that have identified and dominated a market segment and continually innovate. This leads to strong consumer branding.”
“Kudu has achieved this and I am proud to say that our latest project, The Trees Sathorn, was chosen from over 250 entries from Asia, Africa and the Middle East to win an award for architecture at the recent Cityscape Architectural Competition held in Dubai. By focusing on similar values in contemporary Asian architecture, interior, and landscape design, we and our partners are developing ‘one-off’ properties which are limited-edition and will not be repeated by us in other projects.”
Mr. Sorapoj Techakraisri, Managing Director of Cinkara Company Limited, said: “This alliance will allow us to cross-sell in the market because we do not compete with each other in terms of product type or with the larger developers, who due to their size, are unable in many cases to offer the diversity and low density communities which we are creating. Instead, we will be able to share information and work together more closely to strengthen the market and offer the best value of money to hi-end consumers.”
The three companies in the “Development by Design” movement will jointly arrange road shows both locally and internationally. The first trade road show will be held at the Thailand Real Estate Expo at Suntec City, Singapore between 28 and 30 January. In February and March, the alliance will hold joint exhibitions at Central Chidlom department store and in the Sinthorn Building. The three companies will also consider jointly developing new properties together.
Mr. Songkran Grachangnetara, Chief Executive Officer of SG Development (Thailand) Co., Ltd. concluded: “Through this alliance, the three firms will provide more choices of ‘handmade/ boutique’ properties that harmonise design, quality and individuality. As a result, consumers will have a yardstick against which to measure when considering investing in a boutique development. I believe there is a healthy demand for niche developments. It’s just a matter of educating the market and telling people that they don’t have to sacrifice design and individuality for quality and price. With this new alliance, Development by Design, they can have both.”
About Kudu
Kudu Company Limited is a property company established in 2002, which is wholly focused on the development of contemporary design-driven residences located in CBD Bangkok as well as prime sites in the major resort destinations in Thailand.
About Cinkara
Cinkara, formed by members of three well-know families, namely Techakraisri, Maleenont and Nakchatri. It was launched in late April and has made constant progress. The Ficus Lane project, the first ever boutique condominium for quality living, features twin 7-storey condominium buildings on a 3 rai plot of land dominantly situated on Sukhumvit 44/1.
About SG Development
Santi Pura Boutique Resort Condominium is a creation of SG Development (Thailand) Co. Ltd with a registered capital of Baht 60 Million, is owned and managed by Mr. Songkran Grachangnetara, a niche developer who is committed to blending the concept of modernity together with a sense of tradition, culture and the arts. Within this conceptual framework Santi Pura was born. Santi Pura blends modern living with a sense of tradition by borrowing architectural legacies from Sri Lanka, Bali and Sukhothai, surrounded by a lush tropical garden and set on 86 metres of beachfront overlooking the emerald sea.
For more information, please contact:
Mr. Arthur Napolitano Ms. Wanpen Lolertpiphop
Kudu Company Ltd. PR & Associates, Ltd.
Tel: 0-2651-9669 Tel: 0-2651-8989 # 332/ Fax: 0-2651-9649
E-mail: info@kuduthailand.com E-mail: [email protected] End.