Bangkok--Jan 28--PC & Associates Consulting
Today, Mercury Interactive Corporation (NASDAQ: MERQ), the global leader in business technology optimization (BTO), announced its BTO strategy for Thailand. Mercury announced its strategy at a press conference and customer event in Bangkok. Wilson Tan, president of Mercury Japan and Asia Pacific detailed Mercury’s plans to address the IT market opportunity in Thailand, and shared how Thai companies can optimize the business value of IT with Mercury’s BTO products and services.
“Thailand’s growth and modernization of the economy has seen an accompanying significant investment in software applications and automated business processes. In fact, IDC has projected growth of 11.8% in the IT market in 2005.” said Tan. “This growth and investment in IT however, is balanced against issues such as increased complexity of IT and intense regional competition. Thai enterprises must optimize the business value of IT, while managing cost to have true competitive advantage.”
At the conference, Tan outlined Mercury’s BTO offering, which addresses Thai enterprises’ key priority of better aligning the performance of Information Technology (IT) to meet business goals, maximizing application quality and reducing infrastructure cost. Global IT consultancy companies such as Yankee Group, Gartner, IDC, and others have published articles endorsing the use of BTO across IT to achieve business goals. Sheryl Kingston from the Yankee Group says, “The Yankee Group estimates total implementation or upgrade costs will decrease 10 to 20 percent when enterprises use a BTO approach and leverage infrastructure quality-assurance tools and techniques.”
Mercury’s expansion in Thailand is part of the company’s continued growth in the region and commitment to supporting customers and partners in Asia Pacific. Mercury has an established base of customers deploying BTO initiatives in Thailand, including large scale Thai enterprises from the financial services and telecommunications sectors such as Siam Commercial Bank, Thai Military Bank, DTAC and AIS.
ABOUT BUSINESS TECHNOLOGY OPTIMIZATION
Business Technology Optimization is a strategy to optimize the business value of IT. BTO is about governing the priorities, people, and processes of IT. BTO enables companies to measure and maximize value across the IT service delivery lifecycle to ensure critical applications meet quality, performance, and availability goals.
ABOUT MERCURY
Mercury Interactive (NASDAQ: MERQ), the global leader in business technology optimization (BTO), is committed to helping customers optimize the business value of information technology. Founded in 1989, Mercury conducts business worldwide and is one of the fastest growing enterprise software companies today. Mercury provides software and services to govern the priorities, people, and processes of IT; deliver and manage applications; and integrate IT strategy and execution. Customers worldwide rely on Mercury offerings to improve quality and performance of applications and manage IT costs, risks and compliance. Mercury BTO offerings are complemented by technologies and services from global business partners. For more information, please visit www.mercury.com.
FORWARD LOOKING STATEMENTS
This press release contains “forward-looking statements” under the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties concerning Mercury’s future product and service offerings. Mercury’s actual product and service plans may differ materially from the forward-looking statements made by, or on behalf of, Mercury. The potential risks and uncertainties include, among other things: 1) the timing of the availability of Mercury products and product enhancements; 2) the failure of Mercury products and product enhancements to meet customers’ expectations, needs or perform as described; 3) the effect of continued weak economic factors on the overall demand for software and services; 4) the timing of receipt of orders; 5) the timing of the recognition of revenue from products licensed; 6) the dependence of Mercury’s financial growth on the continued success and acceptance of its existing and new software products and services, and the success of its BTO strategy; 7) uncertainties related to the integration of acquired companies’ products and services, employees and operations; and the effect on GAAP earnings of charges from acquisitions; 8) the impairment of the value of investments in non-consolidated companies; 9) the ability to increase sales through our indirect channels as well as international sales; and 10) intense competition for Mercury’s products and services. Additional information concerning these and other risk factors can be found in Mercury’s filings with the Securities and Exchange Commission (“SEC”), including but not limited to Mercury’s Annual Report to Stockholders on Form 10-K for the fiscal year ended December 31, 2003 and the Form 10-Q for the quarter ended March 31, 2004, which are available at the SEC’s website at www.sec.gov. Mercury undertakes no duty to update any forward-looking statements to reflect events or circumstances
Pranee Chalermtanasak
PC & Associates Consulting Co., Ltd.
[email protected]
Tel: 02-971-3711 Fax: 02-521-9030 End.