Bangkok--Feb 4--DTAC
Happy announces a new promotion in which customers can make phone calls at only one baht a minute 24 hours a day. The new promotion equips Happy with a new weapon to steal customers from other operators while maintaining its current customer base. The promotion also emphasizes Happy’s strong competitive advantages of being able to delivering value-for-money services with good quality network.
DTAC’s Prepaid Business Unit Director Thana Thienachariya reveals that the “one-baht-per-minute for 24 hours” promotion, running from 7 February till 31 December 05, is in line with this year’s marketing strategy to strengthen Happy’s position as the prepaid phone service provider with the best tariff packages for both existing and new customers.
“The new customer-focused promotion does not only offer the most worthwhile service to the customers but also reflect on our ability to adjust to the rapid change of the market competition. The promotion is also tailored to the customers’ demands for both sensible tariff packages and a superior network. We have, since last year, constantly introduced innovative and worthwhile services to the market, and will continue to maintain our leadership in this area,” says Thana.
Another unique characteristic of the new promotion is that Happy allows its existing customers to sign up for the new promotion for free by dialing *1003 - a privilege cannot be obtained through other offerings in the market.
During 11.00 p.m. — 5.00 p.m., the new promotion charges 1 baht a minute after the first 30 seconds. During 5.00 p.m. — 11.00 p.m., it charges 1 baht a minute after the first minute of a call. Per-second billing is applied for the next seconds of usage.
Customers applying today till 31 March can enjoy the new promotional rate until 31 December 05. The promotion also comes with international SMS service that charges only 5 baht per message. Those who already signed up for the ‘Happy one-baht-for-18-hours’ promotion will be automatically eligible for the new promotional rate from 7 February onwards without having to reapply.
For more information, contact Call Center at *1800 or 0 2202 7000. Alternatively, visit website: www.happydprompt.com End.