Bangkok--Feb 4--Kim Eng
Kim Eng Securities (Thailand) Plc., announces its plan to move ahead to maintain “No. 1 Broker” position for the fourth consecutive year.
Mr. Montree Sornpaisarn, Chief Executive Officer of Kim Eng Securities (Thailand) Plc., said “That the company is able to maintain its No. 1 place for the third consecutive year is considered another success. Our market share in 2004 was 11.71 % and our performance was satisfactory with an income of Baht 3,210.03 million and net profit of Baht 1,042.66 million or an increase of 12.96 %. For this year, the company’s target for market share is 11- 12 %. As for this year’s plan, our services will be in 3 D formula.”
The first D is “Dream Team” (new generation of marketing officers). The company has continuously created and cultured new generation of marketing officers and for the past year, the expansion rate of new officer was 45 % or an increase of 154 marketing officers. The number of marketing officer was increased from 342 in 2003 to 496 in 2004. In order to create a team of quality marketing officers, it is necessary to have a continuation of training for them to create service-mind consciousness and to develop quality of services to satisfy clients.
The second D is “Differentiation” (to create differences in various customer and services). The company aims to create differences in variety of services and new technologies to cater to the right groups of clients and the need of each group of clients.
The third D is “Dedication to Impressive Services” (Devotion to Provide Service to Clients’ Satisfaction). A devotion of marketing officers to provide the best services to clients to create satisfaction by emphasizing on quality services through CRM system with an understanding of clients’ need. Clients Services is created as a central coordinators to provide services to clients.
Mrs. Boonporn Boriboonsongsilp, Managing Director of Retails Securities Business Line said, “the past year was considered a challenge for business. Investment situation was not favourable causing versatility and affecting investment as a whole. However, the company was able to progress with its plan such as the opening of three new branches, one in Yala and two in Bangkok at Town in Town and Fashion Island. As of now the company has 35 branches excluding the Head Office. This year the company plans to increase another 3 - 4 branches. We have about 50,000 clients now and 50 % of which are active accounts. The company still emphasizes on expanding clients base both institutional and retail. Institutional clients base last year has expanded and the present client ratio is about 20 % of total clients creating a ratio of 20/80 institution/retail clients base, a change of last year’s 10/90 institution/retail ratio of clients base. Another plan is to increase knowledge and skill for marketing officers. This year, the company will introduce e-learning training technology in order for the new training technology to reach marketing officers who work in remote branches so they would be able to have access to training technologies along with their counterparts at the Head Office. Increasing quality of services is another work that the company continues to carry on along with a provision of a competitive benefit and welfare for our employees.”
“As for internet trading, the company’s current market share is at around 17 % when compared to total internet trading in the market, this is an unexpected increase of 94 % of our internet trading growth. For 2005, the company aims to expand the market share to 22 % to cater to a popularity of a fast and convenient internet trading trend. We also have new instruments that can send trading orders such as mobile phone, PDA portable computer. Investors can send trading orders through various telecommunication equipment based on international safety standard.”
“The company also develops a form of stock analysis presentation through company’s website on high speed internet system which is called KELive TV. This has become a center for information and investment knowledge for general investors. The service is free of charge and opened to the public. Feedback received after the service was launched in November has been very good. The average number of people accessed to this service is about 2,000 persons per day. The company aims to develop KELive TV to be more prominent with variety of contents in order to benefit the users.” Mrs. Boonporn said.
Mr. Sittichai Mahaguna, Executive Vice President of Investment Banking added that “in the past year, the company was financial advisor and lead underwriter to list 12 companies in the Stock Exchange of Thailand (SET) and the Market for Alternative Investment (MAI). Moreover, the company was also a co-underwriter of stocks for 26 companies and a total mobilization was more than Baht 8,000 million, resulting in an earning of Baht 167.24 million in investment banking business. For this year’s plan, the company is expected to list about 20 companies in SET and MAI for a total of fund mobilization no less than Baht 15,000 million. During January 2005, the company was successful in offering two stocks which were postponed from the end of 2004 and they were Italian Thai Development Plc. and Bangsaphan Barmill Plc. A total fund mobilization for these two companies was Baht 5,000 million. As for companies whose listing in the market is the process of preparation, the company will offer them in the appropriate time. These companies are scattered in various industries including telecommunications, real estate, securities, transportation, finance and entertainment businesses etc.
Corporate Communication Dept,
Kim Eng Securities (Thailand) Plc.
Tel. 02 658 6300 ext : 1031 — 1033 End.