Bangkok--Feb 8--DTAC
DTAC introduces a new marketing concept ‘maximize your 5 senses’ to shower maxmize’s customers with lots of tailor-made privileged offers.
DTAC’s Co-Chief Executive Officer Vichai Bencharongkul says “Over the past year, we have achieved the goal of introducing innovative service and outside-the-box marketing campaigns to the Thai mobile market. ‘maximize’ is a good example of innovative postpaid packages that turned mobiles into a significant tool that makes users’ lives much easier. We will continue to focus on making ‘maximize’ the best postpaid package to retain our leadership in postpaid market,”
DTAC’s Postpaid Business Unit Director Sunti Medhavikul explains that the ‘maximize your 5 senses’ campaign is a new privileged program that offers varying privileges under 5 different themes including Style, Taste, Scent, Light & Sound, and Feel. Each themed service is carefully crafted and delivered by participating shops, restaurants, airlines and entertainment centers.
‘maximize’ also adds a new feature -‘Talk Live’ - into its popular Secretarial Services to allows customers to seek practical advices directly from the experts, simply by dialing *1899 from their mobiles. The new service is available during a special timeslot of a day whereby customers can phone in to talk to people like famous fortune teller Rak Rekhanites, gourmet specialist Pasant Swasdivas, finance guru Veera Therapat, beauty consultant and well-known actress Siriam Pakdidamrongrit, and leading sports commentator Ekarat Kengtuktang.
The new privileges also include ‘maximize more and more’ — special events/offers of the month throughout the year i.e. exceptional offers during Valentine’s month in February and special activities during ‘maximize’s 1st year anniversary’ in March.
Moreover, ‘maximize’ kicks off a new tariff package for heavy users, ‘maximize Plus’, to give customers 1,200 minutes of airtime, plus other benefits obtainable through normal ‘maximize’ package, for 1,200 baht a month.
Starting from the next quarter, ‘maximize’ will also hold a special lucky draw called ‘maximize Jackpot’ to thank long-time DTAC customers. The campaign, to be held on a quarterly basis throughout the year, will randomly select lucky customers from current Maximize customer base. The lucky winner will receive a gift voucher worth twice higher than the total payment amount he paid to DTAC since the first day as a DTAC customer, regardless of which packages he might have used prior to ‘maximize’.
*CONTACT*
Customers: DTAC Call Center *1800 or 02-202-7000
Press: Ponnana Apiluckpanich, Media Relations Division, Corporate Communications Group
Total Access Communication Plc. Tel. 02-202-8000 (#31887) Fax. 02-202-8859, 02-202-8895
Mobile: 01-623-9895 e-mail: [email protected] End.