Bangkok--Feb 8--mediaconcern
Niels Westendorp (37) has been appointed as Chief Operating Officer (COO) at SCHEFFRAHN BV, The Hague. As member of the management team, Niels Westendorp will focus on streamlining the ongoing growth of the company and offers support on strategy and business development for SCHEFFRAHN BV and related companies. Furthermore, the operational management of the Internet company BLUEHORN will also be part of his activities.
Until 2000, Westendorp was employed at PricewaterhouseCoopers (PwC) as senior consultant international tax affairs. As from 1996 he was responsible for initiating and implementing the international multidisciplinary e-business teams at PwC. Since then he acted as consultant for media related companies. Besides his formal activities at PwC he also developed and lectured various Executive MBA courses at Nijenrode University, related to the PwC activities.
SCHEFFRAHN prime focus is to acquire, support or initiate companies dedicated to media or brand strategy. She strives to obtain long term investments in which quality of service and continuity are the main denominators. The SCHEFFRAHN holding unifies cross media companies active on the field of information technology, brand and media strategy, online brand protection, online marketing, technology development and television formats.
BLUEHORN is born out of a management buy-out from a Dutch multinational and operates independently since 1998. BLUEHORN supports companies in developing worldwide internet strategies and takes care of the operational, technical and creative realisation of these strategies.
Additional information
The SCHEFFRAHN Holding BV is a group of companies dedicated to servicing the brand and media sector. Their activities range from brand and media strategy (UNITED COLORS BV), format development & distribution (MEDIACONCERN BV), interaction design & computer mediated communications (BLUEHORN BV) to online market research and monitoring services (NETTELIGENCE BV) and brand protection and trademark services (PRETECTION International BV). Additional information regarding the SCHEFFRAHN holding and its activities can be obtained via http://www.scheffrahn.com .
For more information please content:
SCHEFFRAHN GROUP
Reinout H.M. te Brake
Creative & Marketing & PR
Mobile +31 (0) 6 29 070 463
Mail [email protected]
Web http://www.scheffrahn.com End.