Bangkok--Feb 10--DTAC
DTAC’s Product and Service Group Director Pipatpong Poshyanonda announces an extension of its popular ‘DTAC Bonus One’ campaign to allow customers to send SMS and MMS at only one baht per message while accessing GPRS at the rate of one baht per minute. The campaign will run from 10 Feb till 31 July 05. To apply, customers simply dial *1827 from mobile or type ‘one’ in a text message and send it to 1827. Monthly service fee is 10 baht per month.
The ‘DTAC Bonus One’ campaign has signed up around 500,000 users since its launch last November and helped increase DTAC’s value-added service (VAS) revenue around 50%.
Following the success, DTAC decided to prolong the campaign to stimulate more VAS usage especially during festivals like Chinese New Year and Valentine celebrations when customers are likely to send greetings via mobiles.
“A lot of new contents for the upcoming special occasions have already been available through DTAC’s content partners. DTAC has also enhanced its network to accommodate up to 500 SMS messages per second and 50 MMS messages per second. We think is achievable due to continuing rise in VAS usage,” says Pipatpong.
Thitima Brownell / Perapong Klinla-or
Tel 02-202-8000, 02-202-8090 Fax 02-202-8859
e-mail: [email protected] End.