Bangkok--Feb 10--MAT
Mr.Dirk Trappmann
Managing Director
Beiersdorf Thailand
Nivea is one of the biggest skin care brands in the world for nearly 100 years. Consumer in over 150 countries trust the brands which means gentle care for their skin, hair, and baby products. The brand is always in harmony with consumers' needs and wishes for people around the world.
What is the secret of Nivea's success?
Dirk Trappmann started his career with Procter & Gamble in 1986 after graduating in Wuerzburg,Germany. 6 years laters, as a P&G Sales Director, he joined Beiersdorf in Hamburg. His new career started in Marketing with Nivea and other leading brands. 3 year later he became head of the global business unit deodorants. In 2000, he became the Managing Director of Beiersdorf Thailand. Since this time the business has been growing continuously and Niva has become one of the leading brands in Thailand.
In this seminar you will learn about:
- Building a Strong Brand Equity
- Operating Principles of Effective Globalization and Local Function
- Identifying Success Factors for Brand Extensions
AGENDA
DATE: March 29,2005
TIME: 14.00-17.00 hrs.
VENUS: Arnoma Hotel Rajdamri Rd.,Bangkok
Seminar will be conducted in English.
-Reservation/Application Form are available at 0-2679-7360-3
-Fax us your inquiries at 0-2285-5988
-e-mail:[email protected]
For more information please contact
MARKETING ASSOCIATION OF THAILAND (MAT)
1168/21 14th Fl.,Lumpini Tower,Rama IV Rd.,Thungmahamek,
Sathorn,Bangkok 10120
Tel.0-2679-7360-3 Fax.0-2285-5988
e-mail:[email protected] http//www.marketingthai.or.th End.