Bangkok--Feb 14--Ogilvy Public Relations Worldwide
Uni-President, the country’s pioneer of fruit and vegetable juices and ready-to-drink green tea market, finished 2004 with satisfactory growth in all brands and starts 2005 with an exciting “Million Caps, Million Winners” campaign.
Mr. Kongkiat Wattirangkul, Marketing Manager, Uni-President (Thailand) Ltd., disclosed that despite more intense competition in 2004, all Uni-President’s brands continued to grow considerably. The company grew over100% in 2005 while all its brands exceeded targets. The popular ready-to-drink green tea “Unif Green Tea” soared 200%. “Unif” fruit and vegetable juices continued growing at over 10% and became the No. 1 Most Admired Brand among consumers. The company’s latest innovative product, Unif I-Firm could also gained 10% share in the market although it was launched only three months ago.
“The success is credited to our “Happy and Healthy” commitment, which brings strong consumer confidence in quality, taste and safety of our product quality, production process and distribution as well as product variety and innovation. These are key success factors that will continue to be our focus in the future.
“In addition to the satisfactory growth, social contribution is also a key area of our focus. We will continue our special activities to thank Thai consumers for their support. Last year we initiated several celebration projects to commemorate Her Majesty the Queen’s 72nd birthday, which coincides with our 10th anniversary. This year, the special activities will be focused more on consumers. We will start from the “Million Caps, Million Winners” campaign that offers consumers across the country the opportunity to win prizes from us,” he said.
The “Million Caps, Million Winners” campaign, starting now until May 31, offers a total of one million prizes to lucky customers who buy Unif Green Tea or Unif I-Firm in 500 ml. PET bottle. The two-tier prizes are as follows:
1) Instant win: see prize under the cap. Prizes range from a Honda Jazz, laptop computer, digital camera, home-theater set, mobile phones, travel bags, T-shirt, pre-paid card and Unif Green Tea Original and Haru Cha.
2) Lucky draw: consumers can send their names and address and attach a cap and send them to 37 PO Box at Muang Thai Patra Complex, Bangkok, 10324 to enter into lucky draws to win two cash prizes, Bt5 million each. The first lucky draw will be held on March 31 and the second on May 31.
“Uni-President chooses to announce this campaign on Valentine’s Day to show our love and care for our customers. As the marketer who pioneered vegetable juice and ready-to-drink green tea, we want to sincerely thank Thai consumers for their support that contributes to our success. We want to give them the best, in terms of quality, healthy and tasty products as well as to offer them with opportunity to win grand prizes from us,” he said.
For more information about the campaign, please call Unif Call Center at Tel. 0 2664 5999
Founded in 1994, Uni-President (Thailand) Ltd. is a subsidiary of Taiwan-based Uni-President Enterprise Corporation, one of the biggest food companies in Asia. The company places top priority to quality and safety by adopting the latest technology in the production process, which enables the company to win various international food quality and safety standards including the HACCP, SQF 2000 and GMP. The company currently produces and markets various tasty and healthy drinks including vegetable mixed with fruit juices and fruit juices under the “Unif” brand, “Daily C” fruit juices, “Cha Li Won” green tea in PET bottle, “Unif Green Tea” ready to drink green tea, “A-Ha” ready-to-drink premium flavoured coffee, and “Unif I-Firm”fruit flavoured drink with L-Carnitine.
For more information please content:
Arunee Chatudomdet
Ogilvy Public Relations Worldwide Ltd.
Tel. 0 2632 8300-7 ext. 31
e-mail: [email protected] End.