Bangkok--Feb 15--DTAC
DTAC launches 0.75 baht-a minute-for-24-hours postpaid campaign to tap teenage segment Plus One-baht-SMS, MMS and GPRS until year’s end
DTAC kicks off a new package with an aim to persuade teenagers and students who are competitors’ prepaid customers to shift to its postpaid service. The new package, called ZAD, is believed to encourage young mobile users to be more responsible in controlling their monthly usage and help ease expenditure burden on their parents.
The new postpaid package comes with fair and value-for-money offerings as below:
Airtime rate at 0.75 baht per minute for 24 hours a day (the first minute of a call is charged at 5 baht with per-second billing for the next seconds of the usage)
Minimum monthly tariff at 299/month. Up to 1,500 baht remaining airtime can be carried over to the following months
Special SMS and MMS rate at 1 baht per message and GPRS at 1 baht per minute until 31 Dec 05
Ability to control own monthly payment makes users no longer need to worry about outstanding balance
DTAC is confident that the above offers will be appealing to its competitors’ prepaid customers, especially teenagers and University students, who are not happy with their current plans. To promote the new package, a 3-day official launch will be held during 4.00-6.30 p.m. from 15 to 17 Feb at Center Point, Siam Square. During the event, customers will learn more about the package while enjoying live concerts by popular artists like Joey Boy, Paradox and Endorphin. Pre-launch activities including street parades were held last week at various locations such as Center Point, MBK, Patumwan intersection and Central Ladprao.
Thitima Brownell / Perapong Klinla-or
Tel 02-202-8000, 02-202-8090 Fax 02-202-8859
e-mail: [email protected]
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