Bangkok--Feb 16--4D Communications
Plus Property Partners to promote brand through various media channels
as company fetches sales worth 1.2 billion baht in 2004, up 62% over 2003
- Company to highlight integrated services in attempt to bolster customer satisfaction -
Plus Property Partners is going full steam in 2005 to build its brand following the success of “Townhouse Plus Citypark” with new projects in 5 prime locations. The company reports beyond-expected-sales in 2004 and continuation of innovative “Plus Concierge” service as 2005 becomes its Year of Customer Satisfaction. The sales for this year have also been set at 2.5 billion baht, over 100% increase over that of last year.
Mr. Yongyutt Chaipromprasith, CEO of Plus Property Partners Co., Ltd., Thailand’s leading integrated property operator, disclosed that: “Last year Plus Property Partners enjoyed total sales of 1.2 billion baht or 68% increase over that of 2003. Contributors to high revenue include property project development business at 73% of the revenue and other businesses at 27% which include property and engineering management. In 2004, the company also raised its registered capital twice from 169 million baht to 400 million baht and 450 baht respectively in order to prepare for future expansion.”
“The business the company conducted in 2004 began with project development business, which can be divided into 2 major types of project namely condominium and townhouse. As for the condominium project, the company launched 2 low-rise projects namely The Forty Nine Plus 2 on Sukumvit Soi 49, which houses 63 condominium units worth 273 million baht; and Satorn Plus on the Pond along Yen-akard Road that includes 77 units worth 253 million baht in total,” he said.
“In 2004, the company was able to sell more than predicted. Plus 67 project was able to sell out its 121 units last January, while Garden Court Condominium worth 411 million baht housing a total of 338 units was also a sold out. In the 3rd quarter of 2004, over 75% of the 383-unit Sukumvit Plus project was sold. In terms of townhouses, the company in 2004 began to develop projects under the name ‘Plus Citypark’ in prime locations with highly accessible transport routes to Ladprao 71, Kaset-Nawamin Road, new Rama 9 Road and Ekkamai-Ramintra Road. The first to be launched was Plus Citypark Kaset-Nawamin on Ramintra 14. The project houses up to 97 units, whose prices range from 3 to 5 million baht. The project sold up to 80% of the units within 2 months. The company plans to launch 5 more projects within the 2nd quarter of 2005. These projects include Plus Citypark Ladprao 71, Plus Citypark Rama 9-Huamak, Plus Citypark Sukumvit 101/1, Plus Citypark Ekkamai-Ramintra and Plus Citypark 5, all of which are expected to sell according to plan,” he explained.
Second highest revenue contributor, property and engineering management was highly popular and competitive in 2004 as operators included both local and foreign firms. However, Plus Property Partners was able to maintain its market leadership with a total of 83 projects under management, up 36% from 2003. These projects include 37 condominium projects, 15 single-detached housing projects, 25 office buildings and 6 other projects. “As for the brokerage and sales management business, the competition was also high in 2004 because there were new agents both local and foreign competing in the business,” Yongyuth said. “The success of Plus Property Partners in 2004 has resulted in determination to create a strategy leading to high level of customer satisfaction. The company is strengthening its brand image in 2005 with the concept of ‘Thinking Plus, Living Plus’ — using extensive training to build up a team of staff to cater to various needs of the customers. This means the business will leapfrog,” he added.
“In 2005, the company predicted total sales at 2.5 billion baht, up 108% over that of 2004 with property project development business contributing up to 85%. Revenue from service fees will make up the rest at 15%. The strategy in reaching out to target customers focuses on brand building. Some customers know and understand our expertise but there are also others that need to be covered. This prompted us to promote the company to new customers along with expanding on the existing ones, making them understand our way of doing business better. This year we have a number of new allies to help strengthen our brand. New media channels will be used to reach out to new generation consumers such as the sky trains and sky train passes, which have been little used by property operators. Target consumers will be aware of our strategy to enhance branding throughout the year,” he said.
As for development of services, the company divides it into 2 categories namely property project development and property management. “The property project development this year will focus on customer relationship management (CRM) for after-sales services. With the knowledge and professionalism the company is able to provide better services meeting the demand of customers fast and efficiently. The team of after-sales service is prepared to extend effective services including inspection of residential unit ready for right transfer and other useful consultation accurate and precise according to the law. The company has set a high standard to control every step of construction in order to create quality living environment. The year 2005 is named the year of customer satisfaction with the aim to set a benchmark in property project development for greater confidence on the part of the customers,” he said.
“The property management in 2004 has seen a launch of new service package under the name Plus Concierge, whose services include laundry, flower delivery, food delivery, product order, drinking water delivery, car wash and limousine service. These services will remain available to provide added convenience to residents with new services being added through larger service team in order to cater to the needs. The company is ready to respond to new demands and improve services for greater satisfaction in accordance with the new concept of ‘Thinking Plus, Living Plus’,” he concluded.
Plus Property Partners Co., Ltd. is Thailand’s leading integrated property operator with registered capital of 450 million baht. The company provides services including property project development, brokerage and sales management, property development consultant and property and engineering management. The company currently has 14 projects under development and 83 projects under property management — the highest in the Kingdom.
For more information please contact:
Wipavaris Ketpamaor Sureeporn Suesakul
4D Communications Co., Ltd. 02-951-9119, 01-902-5948, 01-890-3568
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