Bangkok--Feb 16--TRUE Corporation
TRUE EXPANDS ITS CONSUMER BASE THROUGH STRATEGIC ALLIANCE WITH LEADING NOTEBOOK DEALERS AT PANTIP NOTEBOOK FAIR 2005
TRUE Corporation Public Company Limited, in collaboration with the Thai Notebook Club and 6 leading notebook dealers, has announced it will expand its Wi-fi consumer base in response to the changing lifestyles of today’s notebook users where demand for wireless internet access has been on a continuous and rapid rise. Consumers who purchase any notebook from the 6 notebook dealers, regardless of model at the Pantip Notebook Fair 2005 to be held during February 19-27, 2005, will receive a free Wi-fi Hot Spot Package. In addition, buyers who at the same time apply for ADSL services will also be eligible for a special 10-20% discount on the purchase of a Wi-fi Router.
TRUE Corporation PLC, Director and General Manager, Consumer, Mr. Phaibul T. Sirivanich stated that the demand for notebooks is increasing at a very high rate, especially from the “new generation” whose lifestyles are changing not only for business but also leisure. In order to expand its Hi-Speed wireless internet business in line with the increasing demand, TRUE has therefore joined hands with the Thai Notebook Club, Pantip Plaza, and 6 leading notebook dealers, Acer, Asus, BenQ, IBM, Sony and Toshiba by offering special promotions at the Pantip Notebook Fair 2005 which will take place from 19 — 27 February 2005. Buyers of any of the above notebooks (all models) will immediately receive 2 free hours of Wi-fi Hot Spot valued at Baht 360. This can also be used with True’s Wi-fi@home service or at public places with Wi-fi hot spots such as leading hotels, conference venues, restaurants and bookstores all around Bangkok. In addition, notebook buyers who also sign up for Hi-Speed Internet services will also receive 4-6 free hours of Wi-fi Hot Spot valued from Baht 720 — 1,080, as well as a 10-20% discount for the purchase of a Wi-fi Router.
“Notebooks are becoming more and more popular not only as a result of lower prices, but also due to their ability to meet the changing lifestyles of consumers, while at the same time, demand for wireless internet access or Wi-fi is also on the rise. In order to maximize the notebook users’ experience coupled with Hi-Speed Internet services, TRUE decided to team up with 6 leading international notebook brands with this special promotion. We are confident that this campaign will help us expand our consumer base and also help TRUE’s Wi-fi@Home service to grow” says Mr. Phaibul T. Sirivanich.
“Wi-fi@home is a wireless network infrastructure system which enables users to enjoy Hi-Speed Internet or broadband with flexibility and convenience from any location in the home. Wi-fi@home is one of 6 Home Solutions by TRUE.”
“Consumers who are in the market to buy a notebook should not miss this special event - “Pantip Notebook Fair 2005” which will take place from 19 — 27 February 2005 on Pantip Hall, 1st Floor at Pantip Plaza. There will be a wide selection of notebook brands and models as well as special promotions from TRUE” added Mr. Phaibul T. Sirivanich.
For more information, please contact :
PR Department :
Pimolpan, Sisadhi, Nawanooch :
02-699-2772, 02-643-2463, 02-699-2774 End.