Bangkok--Feb 16--The Sun Intigrated Marketing Communication
Citibank Personal Loan is introducing "Women's Loan", Thailand's very first loan exclusively offered to women. This new campaign is designed to serve the financial needs of today's busy women.
Mr. Sant Thaosuwan, Vice President-Consumer Finance Department said that Citibank has been providing loans to the Thai market for 5 years and truly understands the financial needs of the various customer segments. As we are actively seeking new ways to meet the needs of consumers, we realize the importance of today's women who are successfully meeting responsibilities both at work and at home. In combination with the fact that research shows that women have good financial records, we therefore offer a loan especially for women, "Citibank Women's Loan, the only loan that best suit women's life" that goves numerous privileges for women.
"Citibank's Consumer Finance Group has been highly successful last year. Combining such a strong record with our longtime reputation and unrivalled expertise as the world's leading financial services group, we are always dedicated to creating financial products and services that cater to the needs and lifestyles of all consumer segments." said Mr. Sant.
Women's Loan is targeted at women with a monthly income of at least 15,000 baht and live in Bangkok and Greater Bangkok in order to serve all consumers effectively and thoroughly.
"Women's Loan is the best loan available today because it is designed especially to match the needs of women--whether business or personal," Mr.Sant said.
The competitive advantage of Citibank Women's Loan is the low interest rate. On top of the special pricing, we have also packaged the "Reward Booklet" giveaway for applicants, which features exclusive shopping privileges, promotions, and discounts at leading brands and stores.
Mr.Sant added, "This is going to be a new chapter in history as we are introducing a loan service offered exclusively to women. With our strong position as the leader in consumer finance and genuine understanding in consumer needs and wants, we expect that Citibank Women's Loan will be well received by the market." End.