Bangkok--Feb 17--Thompson Public Relations
The Pizza Company, Robinson Ratchada Branch: The Third “The Pizza Company Book Club Program” which is the cooperation between The Pizza Company and the Ministry of Education achieved the highest success. Nearly nationwide 160,000 elementary graders who love reading from over 200 schools joined the event. The company assuredly anticipated 200,000 participants next year.
Mr. Scott Wilson, General Manager, The Pizza Company said, “The Pizza Company cooperated by the Ministry of Education has set up ‘The Pizza Company Book Club Program’ aiming to cultivate a reading habit skill for self - development. The project also aims at enhancing good relationship among students, teachers, and the family institution.
The third project beginning in May 2004 achieved great success in encouraging nearly 160,000 students from 205 public and private schools to join. The member of participating schools this year was about 100% more than that of last year with over 50% more participants.”
Mr. Scott Wilson added, “We are very proud that students, teachers, and schools were overwhelmingly interested in our project. The Pizza Company has strong determination to take part in cultivating a reading habit to and encouraging young Thai people to develop their intellectual domain and the body of knowledge in accordance with the government’s policy of strengthening the social foundation. This will lead to balanced, competent, and sustainable development as specified in the Ninth National Economic and Social Development Plan which values the development of Thai people to be good, qualified, and well — prepared for the trend of new economic changes with awareness based on Thai uniqueness and moderate ways of life.”
Mr. Scott Wilson finally said, “This year’s success can indicate to everybody that nowadays a large number of the Thai youth have become more interested in reading. If they are strongly supported by those beside them — both their teachers and parents, they will develop their potentiality and will surely grow up to be qualified adults. The Pizza Company, as a member of the society, has made a consistent and dedicated commitment to develop the skills of the nation’s future. We expect that the Fourth “The Pizza Company Book Club Program” which will begin in this coming May can surely attract about 200,000 participants.”
“The Pizza Company Book Club Program” encourages the elementary school students to establish reading habitually. The participants can choose the book to read by themselves but it must be good and have knowledge based. The teacher will test the participants of their understanding of the chosen book. After 4 tests, each student will be given a sticker to trade for a small pizza free of charge from the Readers’ Menu at any The Pizza Company outlets. If the students pass 16 tests, they will be honored to be, “The Reading Champion and given The Pizza Company Book Club’s certificate authorized by the principal of their school at the end of the project.
More Information Please Contact: Thompson Public Relations
Pornchanan Mongkolkul 0-260-0820 #3144 0-1755-1105 Fax. 0-2259-92
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