Bangkok--Feb 17--Thompson Public Relations
Objectives
1. To encourage Thai students to read, the fundamental skill to develop self-learning habit.
2. To strengthen good relationship between student, parents and teachers.
Target Group Elementary school students (both in public and private school)
Timeline 1 May 2004- 28 February 2005
Program in details
“The Pizza Company Book Club” is a program to encourage students in elementary schools to read. The details of the program has initiated by The Pizza Company since 2002 are as followed:
- Students can select the books they would like to read with guidance from teachers or parents.
- After they finish reading each book, the student will have an oral test by their teacher to check for understanding of the book they have read.
- When pass the test, the teacher will sign on their member card. Students will receive 1 sticker when they have 4 signatures.
- Students can use the member card with sticker to have a free small pizza from reader’s menu selection at The Pizza Company restaurants (dine in only), Staff will collect the card with stickers.
- A student will be a “Reader Champion”, when they finish 16 books in the reading progress. At the end of the program, the student will entitle to receive The Pizza Company Book Club’s certificate from the school principal
Statistics
- Year 2004
participated schools 205
participated students 154,962
- Year 2003
participated schools 100
participated students 100,000
- Year 2002
participated schools 80
participated students 75,000
Schools ranking by the participated students in the third year program
1. Sarasarn Vitate Bangborn 3,960 Students
2. Assumption College 3,300 Students
3. St. Joseph Convent School 3,130 Students
4. Anubarn Saraburee School 2,550 Students
5. Pra Manda Nitjanukror School 2,500 Students
Schools ranking by percentage of “Reader Champion” in the third year program
1. St. Paul Convent 92.3%
2. Pramahathai Suksa School 90.0%
3. Satit Kasetsart University School Bangkane 84.1%
4. Budhi Sophon School 83.1%
5. St. Francis Xavier Convent 71.1% End.