Bangkok--Feb 21--Visage
Operators of Call Centers in Thailand have teamed up to establish the Call Center Industry Association (CCIA) to internationalize the country’s industry services in order to make Thailand as the Call Center hub for Asia and the Pacific.
The Association will hold its first competition for the Annual National Call Center Awards in Thailand before those national winners will compete for the regional rewards in Singapore in November 2005.
CCIA Chairperson, Ms Deirdre Hutchinson said the Association was founded on a non-profit basis by top-notched veterans in the industry who looked to promote Thailand as the Call Center hub in Asia and the Pacific, which would attract more call center outsource business to the country.
The Association looks to elevate the call center profession and recognition of contact center management and raise the standards of professionalism in the call center industry by accreditation of the Call Center Council for a professional standards framework.
CCLA has provided and will continue to provide guest speakers and low-cost training courses to its members by hosting monthly seminars, and networking events.
Ms Hutchinson said: “The Association has signed up Thailand to take part in the Regional Call Center Award. Prior to this, the Association will hold the Annual National Call Center Award. International Judges will be flown in to conduct the ruling of the awards in July this year. There will also be an external third party firm to audit and supervise the scoring process. The results will be announced in August.”
The Annual National Call Center Award is divided into “Best Internal Call Center Award, Best Outsource Call Center Award, Best Call Center Manager Award, Best Call Center Team-Leader Award, Best Customer Service Representative Award and Best Call Center Champion.
Each category is divided into two types — centers with below 50 seats of working staff and above. Winners of the National Awards will take part in a Regional Call Center Awards against contestants from Singapore, Hong Kong, Malaysia and Philippines, which will be held in Singapore in November this year.
CCIA’s membership is open to all from operators of outsourced call centers, companies that operate call centers by their own and interested individuals. The entrance fee for a corporate member is 5,000 baht plus an annual membership fee of 10,000 baht. Individual members will pay 1,000 baht for the entrance fee and 2,000 baht for an annual fee.
So far, we have received so much interest from companies that run their own call centers and want to be our members, namely AIS, True Corp, Dtac and Orange,” Ms Hutchinson said adding CCIA would be launched to the public on Friday morning, February 25 at the Arnoma Hotel.
“This Association strives to be the Center of All Things Call Center.”
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