Bangkok--Feb 22--Siam PR. Consultant
Royal Ceramic Industry PLC, specialized manufacturer and distributor of ceramic floor and wall tiles under the trademark of “RCI” continues its strong marketing policy with point of sale promotions as ceramic tile industry remain bullish in accordance with strong construction business following greater construction investment and expanding government investment in major infrastructure projects that help bolster private investment. The company is pushing forward with raising production capacity of new products within the best categories and expanding customer base through customer relation management (CRM), hoping to bring sales in 2005 up by 15% to over 1.7 billion baht in value.
Mr. Sanya Nongsuwan, Managing Director of The Royal Ceramic Industry Public Co., Ltd, disclosed that in 2004, the company was able to enjoy 1.51 billion baht worth of sales as projected, 95% of which are from domestic sales with 5% export contribution. “Sales jumped 20.6% compared with that of 2003 when the company reported sales of only 1.252 billion baht. The continuation of existing strategy and increased sales promotion in both Bangkok and the provinces are expected to help push the market share up this year to 9% of the 20 billion baht market — resulting in 15% increase in annual sales to1.7 billion baht,” he said.
“The growth the company sustained was in accordance with the trend of construction investment with the confidence that the government will raise investment further the moment the fiscal status has regained strength. Large projects will be progressing to accommodate future economic growth, leading the country to higher competitive status. The economic trend in the next 5 years is looking positive depending on investment direction that will benefit the construction industry, which in turn drives the ceramic industry to better stability,” he said.
Ms. Pattamon Bhirombakdi, Assistant Managing Director of RCI, added that: “The company will focus on adding new product variety to both floor and wall tiles categories as a key strategy in keeping customers satisfied through outstanding product quality and design that match demand from consumers. Advertising campaign and promotional offers will also be launched to markets in Bangkok and the provinces. The special focus will be on the provincial market, where the company is looking to offer more than satisfying services using marketing budget of over 130 million baht to propel designated CRM programs aimed at reaching out to consumers together with the dealerships.”
“We have put strong emphasis on creating the competitive advantages by comparing RCI products with those manufactured by our competitors before bringing outstanding product features into production. This is in line with our slogan of ‘World Class Beauty, World Class Quality’, confirming our position as producer of beautiful wall tiles and the first in Thailand to manufacture porcelain tiles, whose quality matches those from Europe. With over 34 years of development, our products cater to the demand of consumers as we understand what they need. Consumers currently decorate their houses using nature as inspiration. Porcelain tiles from RCI are made to resemble natural stones but even more beautiful and stronger with less water absorption. But most importantly, the product does not come from destruction of natural environment like granite and marble,” she concluded.
About Royal Ceramic Industry PLC
Royal Ceramic Industry PLC or RCI was established in 1969 with the registered capital of 5 million baht to manufacture and distribute ceramic tiles for construction. With over 30 years of good reputation in the arket the company produces 8x8 inch and 8x10 inch monoporosa called Royal Wall Tiles under the trademark of RCI and 12x12 inch, 12x16 inch, 12x24 inch and 16x16 inch porcelain tiles called Royal Granito. The company also offers imported tiles from Italy, China and Indonesia.
For more information please contact:
Songkram Kingklang or Wichittra Tungjerdjarad
Siam PR. Consultant Co., Ltd.
Tel. 0 2693 7835 — 8 ext. 39 or 41
Fax. 0 2693 6919-20 End.