HAPPY-AEON team up in a new Jai Dee campaign Allowing a hundred times of borrowing amount with small payments

ข่าวทั่วไป Tuesday February 22, 2005 14:24 —PRESS RELEASE LOCAL

Bangkok--Feb 22--DTAC
Happy joins forces with AEON Thana Sinsap (Thailand) Public Company Limited to introduce ‘Jai Dee Borrowing with AEON” service to allow Happy’s customers to borrow 3,000 baht worth of airtime in advance. The service, to be available on15 March 2005, marks the next step of the two companies’ collaboration following their co-launch of the country’s first IVR-top-up channel and other AEON’s top-up channels late last year.
DTAC’s Co-Chief Executive Officer Vichai Bencharongkul says AEON and Happy have developed several new convenient payment methods through AEON’s channels since last year. For this year, both companies set to further expand their win-win partnership with an aim to encourage customers to use more of each other’s services.
AEON’s Managing Director Masao Mizuno adds that the two companies have shared the same goal of tapping the mass consumer market and the same vision of delivering the most convenient services to meet their target customers’ requirement. Through their combined expertise, database and advanced technologies, they trust that they can help each other feed the market with a wider range of customer-focused services in the coming future.
DTAC’s Happy Group Director Thana Thienachariya says the ‘Jai Dee Borrowing with AEON’ will allow prepaid mobile customers to borrow 3,000 baht worth of emergency airtime credits and pay back to AEON in six-month installments. Special promotion of 0% interest rate will be offered for those who applied for the service within 15 March — 15 Sept 2005. Currently customers can borrow 30 baht worth of airtime at a time through the ‘Jai Dee Borrowing’ service, which has so far signed up over 2 million users after its launch. Happy and AEON aim to capitalize on their combined eight million customer base with plans to co-launch more joint ventures in the future.
AEON’s VP Marketing Koji Hamamoto adds that to ensure maximum convenience, the two companies have made their almost 100 service branches ready to facilitate application process for the new service, set to be launched on15 March.
Customers can apply in person at any AEON or DTAC service center or call *1800 from Happy mobile phone to receive an application form via fax. They can then submit the completed application and certified copies of their ID and credit cards at the service counters. Once approved, the system will automatically top up their accounts.
AEON currently allows Happy customers to top up their prepaid mobile accounts via its IVR, cash dispensing machines and cash depositors. The IVR top-up is available at 0 2665 0123. Customers can also top up either via AEON’s cash dispensing machine or cash depositors located at AEON Branches, AEON Spots in leading malls.
AEON currently serves over 1.8 million customers with around 60 service branches and spots nationwide. It is also the first finance company that brought the automatic cash dispensing machine into Thailand with nationwide online credit facilities.
Happy is a prepaid mobile service provider of the country’s second largest mobile operator DTAC. Operating under the philosophy of offering just right (Por Dee) and kind (Jai Dee) services to make customers happy (Dee Jai) and satisfied (Por Jai), Happy has 6.5 million subscribers with a wide range of prepaid services including Happy SIM, Baby SIM, refill cards and other related services.
CONTACT
Customers:
DTAC Call Center *1800 or 02-202-7000
Press:
Ponnana Apiluckpanich
Media Relations Division, Corporate Communications Group,
Total Access C0mmunication Plc.
Tel. 02-202-8000 (#31887)
Fax. 02-202-8859, 02-202-8895
Mobile: 01-623-9895 e-mail: [email protected] End.

แท็ก marketing   thailand   Bangkok   ADVANC   access   mobile  

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