Bangkok--Mar 1--Hill & Knowlton Thailand
Microsoft Thailand Enhances Local Commitment Thailand’s first Microsoft Development Partner Office opens in Chiangmai
In response to the growing number of small to medium sized businesses throughout the country, Microsoft Thailand today announced the launch of Thailand’s first Microsoft Development Partner Company (MDP) in Chiangmai. The new office will focus on marketing efforts throughout 17 provinces and also help educate the wider community in the value of software.
Key local businessmen and influencers have been secured as partners from Chiangmai to run the office, ensuring that local differences are understood and addressed. Responsibilities will include implementing local marketing and sales campaigns and helping to build the local software industry.
“Thailand is an incredibly diverse country with distinct regions that require tailored marketing efforts,” said Andrew McBean, Managing Director, Microsoft (Thailand) Ltd. “This represents a totally new type of partner for us here in Thailand and we plan to open more of these offices throughout the country as we continue to help Thai businesses unlock the full value of the software they use, especially through partners.”
While the MDP will be a separate entity from Microsoft Thailand, the employees will help localize national marketing and sales efforts created in Bangkok. In addition, the office will also have regular contact with Microsoft’s reseller partners in the North, initiating and implementing local marketing events and promotions throughout the 17 provinces.
On top of local marketing and sales, the partners in Chiangmai will help further Microsoft’s efforts to educate the local community in IT skills and help customers maximize the benefits that can be gained from software. As the ICT Ministry aims to position Chiangmai as an IT City, the MDP will work with industry and the government to help ensure this initiative is achieved.
The opening marks the sixth office of its kind throughout Asia and signals Microsoft’s increasing commitment to Thailand. Having registered 36% growth across its business in the country in 2004, Microsoft Thailand has pledged to address the specific requirements of the SME sector.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Established in 1993, Microsoft (Thailand) Limited provides world-class software that is easy to use and localized to suit the local market’s needs. It also has a compelling and consistent platform to build powerful business solutions that can scale from a notebook computer to a mainframe — class multiprocessor systems using Microsoft technology. For further information, information, please visit the Microsoft (Thailand) website at: http://www.microsoft.com/thailand.
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For further information, please contact:
Jiraporn BoonnarkMicrosoft (Thailand) Ltd.
Tel: 0-2257 4999 Fax. 0-2257-0096
Email: [email protected]
Suphada Jaidee
Hill & Knowlton Thailand
Tel: 0-2627 3501 ext 209Fax. 0-2627 3545
Email: [email protected] End.