Bangkok--Mar 4--TRUE Corporation
TRUE Corporation Plc launches True Sphere, a privileged customer affinity program aimed at bringing together top corporate executives under the company’s concept of “True Together” and in line with its market segmentation strategies. True Sphere will comprise many varied and exclusive activities, which have been carefully selected to complement the lifestyles of its elite customers. The launch event “True Sphere of Imagination” is being held on March 4, 2005 and features the breathtaking acrobatics and stunning visual effects of Les Farfadais, a leading performance troupe from France.
“True Sphere is more than a privileged customer affinity program” says Mr. Supachai Chearavanont, President and CEO of TRUE Corporation Plc. “It brings together our customers who are top executives of major organizations and provides them with an opportunity to interact with one another through a range of educational and entertainment activities that reflect their tastes and preferences as well as lifestyles. This is the essence of our concept of being “True Together” where we hope to create communities in various market segments, based on common interests and values.”
True Sphere’s members comprise top executives from leading organizations who are regarded as the trendsetters of society and, in one way or another, can influence the direction towards which society develops. Moreover, these members are decision makers as well as early adopters of new innovations in technology that facilitate their lifestyles.
As a leading telecommunications provider and lifestyle enabler, TRUE’s mission is to provide its customers in all market segments with products and services that would meet best complement their lifestyles. In this respect, True Sphere was established to meet the demands of the top market segment as well as provide a means by which the company can interact more closely and better understand its members in order to develop future products and services.
Mr Supachai Chearavanont added “True Sphere of Imagination marks the launch of True Sphere. For the event’s highlight, we have flown in the acrobatic troupe Les Farfadais from France who will give a one-off performance of their latest show Mana. This show, which took one year in the making, combines breathtaking acrobatics and stunning visual effects in a blaze of color that we believe would delight our members”.
True Sphere’s activities cover various areas such as arts and culture, education, travel and leisure, as well as dining and entertainment, of which many have been organized by specialists and/or professionals from that particular area. True Sphere’s activities promise a unique experience to its members and at the same time contribute to society. For this year, the social activities will focus on underprivileged children with communication deficiencies.
“We have organized many type of activities for members to participate. The True Sphere Lecture Series offers new insights and outlooks for a vast background of interests and industries led by international and local experts. The True Sphere Junior Culture Club has cultural programs that bring parents and their children closer together in a value-added and fun environment. True Sphere Access provides its members with privileged facilities at sporting and cultural events while True Sphere Expedition takes members on voyages of discovery and fascination. True Sphere Helping Hand gives its members an opportunity to make the world a better place by helping underprivileged children with communication deficiencies” Mr Supachai summarized.
For more information, please contact :
PR Department ( 018 ) 03/03/2005
Pimolpan, Sisadhi, Nawanooch :
02-699-2772, 02-643-2463, 02-699-2774 End.