Bangkok--Mar 15--DTAC
Happy will kick off ‘Baby SIM 2’ later this month to tap light-usage segment in upcountry market, starting from the eight provinces in Upper South Thailand. If successful, the initiative will be extended to cover the whole country.
DTAC’s Happy Group Director Thana Thienachariya reveals that Happy plans to launch ‘Baby SIM 2’ later this month to strengthen its ever-expanding prepaid customer base especially in the upcountry market. ‘Baby SIM 2’ comes with longer usage period to meet needs of light-usage customers who normally receive calls rather than make calls but at the same time want to stay active longer. The initiative will be first kicked off in eight provinces in the Upper South: Chumphon, Ranong, Phuket, Surat Thani, Phangnga, Krabi, Trang and Nakhon Si Thammarat. Happy will soon launch the service in other regions after customizing it to suit varying needs of users from different parts of the country.
Thana adds that the company will promote the ‘Baby SIM 2’ service via all media channels to get the message across to the target segment including those living in far and rural villages and districts. Live concerts by favorite artists will be held as part of the marketing activities.
Happy charges four baht for the first 2 minutes of each call for customers who sign up for its 150-baht monthly fee ‘Baby SIM 2’ service and 5 baht for each subsequent minute, calculated in seconds. Customers subscribing via any top-up channels during 28 March — 31 May 2005 will be entitled to a longer usage period as shown below:
Top-up value (baht) Normal usage period (days) Extended usage
periodfor customers in Upper
South (days)
200 30 40
300 45 60
400 60 80
500 75 100
800 135 160
Baby SIM, Dprompt (800 system) and Happy Time customers in the eight provinces can change to the new promotion for free by dialing *1800 via mobiles or call 02 202 7000. After applying, they will be immediately eligible for the promotion rate of 4 baht for the first 2 minutes of a call. End.