Bangkok--Mar 16--PR & Associates
Since its launch in November last year, Pfizer Salsa Aerobics has successfully encouraged Thais to be more conscious of their health and to exercise more. With requests for the Salsa Aerobic instructional VCDs have now passed over 100,000 copies, Pfizer is preparing to organize “Pfizer Salsa Aerobics” for the first time in Thailand. The company is inviting amateur and professional aerobic dancers nationwide to participating in the contest to test their ability and to compete for big prizes. Applications open from today until March 27, 2005.
Pfizer (Thailand)’s Marketing Director, Mrs. Siriwan Chantaratanaraxa, outlined the program. “Since Pfizer introduced Pfizer Salsa Aerobics near the end of last year, we have organized a number of related activities. For example, we have trained over 3,000 aerobic instructors and dancers, made and distributed free instructional VCDs to interested people and organized a caravan of vans to promote salsa aerobic exercising at 70 public areas and over 25 aerobic dance locations around Bangkok and its vicinity.
“Wherever we organized these activities, we always received a tremendous attention from a large number of people. We also got requests for free instruction VCDs from throughout the country and have so far distributed over 100,000 copies. Moreover, a lot of aerobic dance instructors, leaders and staff from aerobic dance spaces have contacted us requesting a special team to train them. Now to raise even more awareness and to provide an opportunity for aerobic lovers to test their ability - both professionals and amateurs - Pfizer is organizing a Pfizer Salsa Aerobic Contest for the first time in Thailand in April, offering total prize of over Bht200,000,” Mrs. Siriwan explained.
The contest is divided into two groups — general, which includes aerobic trainers and teachers or any group or club with high aerobic dancing ability, and amateur group, which includes the general public, government or private organizations or any aerobic group not involving aerobic dance training or teaching. Applications open from now until March 27, 2005.
Each team of applicants must comprise six people. The first round of the contest will be held on Saturday April 2, 2005 at the Chulalongkorn University Sports Center, while the final round will be held at the Siam Discovery Yard on Sunday April 24, 2005. The winners, first runner-up and second runner-up teams in each category will receive a commemorative trophy cup together with a cash prize of Bht50,000, Bht25,000 and Bht15,000, respectively. All teams that pass the first round will also receive souvenirs.
“We are inviting all interested persons to practice Pfizer Salsa Aerobics and to join in the contest. We guarantee you it will be lots of healthy fun and you might be lucky to win some prizes. The judging criteria will include the sequence of choreography movements, team harmony, demonstrations of physical strength, plus the appearance of the team and the expressions of participants as well as style of dress,” said the Marketing Director.
To get more information or to apply, please call 0-2884-5916-8 ext 50 or 0-1551-1674.
Salsa Aerobics is a new style of aerobic exercise involving the application of the enjoyable Salsa style of Latin dance music instead of conventional pop music. Pfizer Salsa Aerobics consists of new, fun and exciting choreographic styles specially created by Thailand’s first aerobic champion Porawat to Kitsanamara. With Pfizer Mambo, which emphasizes hips and the muscles of the top of the arms, the person exercising has a footstep of cha cha, while the hands will be open as if an opening of a new dimension of exercise. With Pfizer Percussion, which emphasizes arm muscles, the person exercising will clench his/her fists as if holding percussions and shaking them from breast level upwards step by step while walking in accordance with the rhythm of the music. With Pfizer Hip, the person exercising moves his/her hips from left to right and double while one leg moves backward and both hands shake from left to right at the waist level. This move emphasizes hips and also waist, legs and arms, with the hips synchronizing with the music.
An subsidiary of Pfizer Inc., Pfizer (Thailand) Ltd. has been operating in Thailand for over 47 years. Pfizer Inc. develops, manufactures, and markets leading prescription medicines for humans and animals and many of the world's best-known consumer medical and pharmaceutical brands. Pfizer's innovative, value-added products improve the well-being of people around the world and help them enjoy longer, healthier, and more productive lives.
Pfizer (Thailand) has contributed to several community projects such as “Love Your Heart — Take care of Cholesterol” Campaign, the “Information Centre on Men’s Health” (ICMH), the “Arthritis Foundation” under the patronage of H.R.H. Princess Maha Chakri Sirindhorn, and now the “Pfizer Salsa Aerobics Campaign”.
For more information, please contact:
Pfizer (Thailand) Limited PR & Associates Limited
Anutra Sinchaipanich Pongprach Surojnametakul
Tel: 0-2665-4580 Wanpen Lolertpiphop
E-mail: [email protected] Tel: 0-2651-8989 Ext. 330, 332
E-mail: [email protected] End.