Bangkok--Mar 18--JWT Public Relations
The Pizza Company celebrates 4th year of success with world atlas topping on a gigantic pizza, the first in Thailand, and donated fund to Thailand UNICEF ambassador, “Ms. Kathaleeya Mcintosh”, highlighting the event with The Pizza delivery man caravan in the middle of town.
Mr. William E. Heinecke, Chairman, Minor Food Group said “The Pizza Company has become the leader in pizza brand for four consecutive years, with total revenue of more than two billion baht reported last year with a steady growth rate. Factors contributing to our success are, in-depth knowledge and experience of the local market and continuous efforts to provide customers with fresh and innovative pizza approach based on richer and heavier toppings, an appealing new cheese blend of top quality, and finally our passion for service excellence that meets up with international standard”.
To celebrate our 4th anniversary and success in achieving the highest total sales in Thailand, thousands of the Pizza Company employees will gather in front of the Central World Plaza Department store to unveil Thailand’s first “Global Pizza” with topping displaying a world atlas. To mark the pride in becoming an international pizza brand, Mr. William E. Heinecke will pin company’s flags on the countries which it operate and plan to expand its operation.
In addition, the Pizza Company will donate a sum of Bt 400,000 from the sales of its buy 1 get 1 free promotion, to Ms. Kathaleeya Mcintosh, Thailand UNICEF ambassador, to support the organization children programs.
The most attractive highlight of the event is the caravan parading around near by area, starting in front of the world trade plaza on Ratchadumri road. Leading the group of thousand The Pizza Company delivery man is Mr. William E. Heinecke, who will be riding on a Harley Davison motorcycle, follows by a big trailer truck carrying a marching band and executives.
“With every employee dedications and determinations, we are confident that The Pizza Company will maintain its position as a market leader in both dine-in, take away and delivery segment. The Pizza Company will always be the number one pizza band and will move forward in becoming a world class brand” added Mr. Heinecke.
Presently, the Pizza Company offers the best pizza and pasta dining at 134 stores nationwide and 10 stores in Kuwait, United Arab Emirates, China, Cambodia, Vietnam and the Philippines. The company expects to increase 24 stores in Thailand and another 12 stores around the world. End.