Bangkok--Mar 23--Ogilvy Public Relations Worldwide
CENTRALWORLD CONSOLIDATES 11 BUSINESS FORCES TO REINVENT ITSELF
Pouring 26 billion baht to become Asia’s premier shopping Paradise
“CentralWorld” reinforces the leadership in the real estate management and development by joining hands with 11 business anchors in an all-out effort to reinvent itself, with a 26 billion baht investment aimed at repositioning itself as Asia’s premier shopping paradise. CentralWorld is soon expected to be developed into the largest multi-purpose shopping center, with a total area over 800,000 sq.m. in the heart of Bangkok.
According to Mr. Kobchai Chirathivat, President & CEO of Central Pattana Plc.: “Seeing our strong potential to maintain leadership in the real estate management and development more than 24 years, we have forged a cooperation with 11 business anchors — Isetan, ICT Learning Center, TK Park, King Power Duty Free, Major Cineplex, SF Cinema City, Power Buy, Super Sport, B2S, Tops and Zen- to develop CentralWorld and establish it as Asia’s premier shopping paradise on the country’s shopping street , where the Thai government has officially promoted and is Bangkok’s prime business district. Additionally, CentralWorld will be also developed into the most complete retail business center with flagship store of premium retail outlets.
“We have injected Bt26 billion to develop CentralWorld, with a total area over 800,000 sq.m. on a 60-rai site, situated at the heart of Raj Prasong intersection, in Bangkok’s prime business district. CentralWorld is consisted of the CentralWorld Sky Walks linking two major BTS sky train stations (Chidlom and Siam Square) with a length of 1,500 metres, which Central Pattana constructed and presented it to be a property of Bangkok Metropolitan Administration (BMA) in January, 2005. CentralWorld has the widest street frontage with 665 metres both on Rajadamri and Rama1. A new high-tech glass fa?ade with the length of 400 metres will be dramatically suspended off the face of existing building and will play host to multi-functional elements and offer a myriad of communications opportunities as well. We are confident that CentralWorld, because of its strategic location in the heart of the city, will be able to attract not only the 15 million Thai consumers but also the over 14 million tourists visiting Bangkok annually,” said Mr. Kobchai.
For the press conference to launch CentralWorld on 23 March 2005, Central Pattana will invite celebrities and superstars, such as Methinee Kingpayom, Somchai Khemkad, Panutda Wongpudee, Krid Sriphumset, Winarat Sakowratrananondra, Yupapak Watcharapai and Chailadol Chokwattana who will run and participate during the torch-lighting and torch-bearing ceremony. The torch fire represents the passion of the CentralWorld development, and marks the beginning of CentralWorld’s entry into the dynamic retail business competition.
Using modern, sophisticated and international design concepts, the CentralWorld’s architecture imbues a comfortable and natural atmosphere. CentralWorld, the largest shopping plaza in Bangkok’s prime business district, will include Isetan and Zen department stores, shopping center, flagship stores, leading restaurants, multi-complex theatres at a world-class standard, luxurious 5-star hotel, internationally standardized convention and exhibition centers, educational and technology center for youths, a handicrafts center where handicraft products from all Asian countries can be found and The Offices at Central World, which is a 45-storey premium and intelligent office tower. To support this huge development, the 6-lane ring road and a car park that can accommodate up to 7,500 cars with 37,500 circulated parking available were improved.
Central Pattana Public Company Limited
Central Pattana PCL is the leading real estate management developer including shopping centers and rental office buildings. Each center consists of leading shopping stores, multi-purpose areas, department stores, food shops, rental offices and car parking. Currently, the company manages 10 major shopping centers; Central Plaza Ladprao, Central City Bangna, Central Plaza Pinklao, Central Plaza Ramindra, Central Plaza Ratchada Rama III, Central Plaza Rama II, Central Airport Plaza Chiang Mai, Central Festival Center Pattaya, CentralWorld and Central Town Center Rattanathibet (for more information, please visit www.centralpattana.com)
In addition, Central Pattana PCL manages Central Plaza shopping centers while Central Department Store Co., Ltd manages Central department stores
For further information, please contact;
Public Relations DivisionCentral Pattana Public Company LimitedTel: 0-2264-5555 ext 1306, 1352-1355Fax: 0-2264-5555 ext 1304wasirirat@centralplaza.co.thbosuthatip@centralplaza.co.thpr.ho@centralplaza.co.th Sirirat WacharuglertSuthatip BoonsaengSunudda Wat-onPanruetai Kongyimlamai
CentralWorld
CentralWorld - destined to be Asia’s premier shopping paradise;
The largest shopping plaza at Rajprasong area, the country’s shopping street. The project includes department stores, shopping center, flagship stores, leading restaurants, multi-complex theatres at a world-class standard, luxurious 5-star hotel and internationally standardized convention and exhibition centers.
The projects have budgets of 26 billion baht
Located on 60 rais, a gross area of over 800,000 sq.m.
Centralworld Sky Walk — shopping street connection from Siam Center to Chidlom, at a length of 1,500 metres
A stylish architectural design which is modern and international in conception while retaining a natural and comfortable atmosphere
The longest and largest fa?ade about 200 metres
Total parking for 7,500 cars for the whole complex with 37,500 circulated parking available, the largest in central Bangkok.
Location:
Situated at the heart of Raj Prasong intersection, in Bangkok’s prime, central business district
Easy access on both Rama1 and Rajdamri and convenient access to Sukhumvit, Wireless, Petchburi and etc.
Widest street frontage (390 meters on Rajadamri and 275 meters on Rama 1)
6-lane street surrounded
CentralWorld consists of:
o “The Offices at centralworld” - 45-storey premium business office tower
o Flagship store of premium retail outlets
o Top quality shopping for local residents and international visitors
o Entertainment facilities such as cineplex and bowling
o Educational technology center for youths
o Handicrafts center from all countries in Asia
Issued on behalf of: Ogilvy Public Relations Worldwide Limited
For more information: Bhiyada Wongwarachat ([email protected])
Preecha Khunsong ([email protected]
Tel. 0-2205 6607 , 0-205 6619 End.