Bangkok--Mar 23--Maxima Consultants
Discover an exciting world through Azu’s “Dreams of” Series from Azu Editions HK.
You will find that “AZU’s Dreams of” book series is...
- a unique and exclusive series that spans the entire globe.
- stunning souvenirs of exotic travel destinations.
- the perfect gift to share with friends, your travel experiences.
More than ever it is time for everyone to judge the books by their covers.
AZU Editions Ltd. is most honored to introduce you to “AZU’s Dreams of” book series, an outstanding set of books promoting travel destinations and countries in an ideal portable format conceived and designed for the world traveler and travel / tourism professionals.
The story board for this project dates back many years since the project of “AZU’s Dreams of” series was originally conceived.
Today becomes reality through AZU Editions Ltd., with the publication of the first ten titles and the introduction of the next ten to follow.
AZU Editions Ltd. is a Hong Kong-based publisher that believes in Asian ways to grow and develop. Thailand was selected for its media production and publishing services and for the complete development and management of the series. This positions Thailand at the forefront of the development of this international project.
The goal and vision for the series is to address the issue of promoting prime travel and cultural destinations and countries, on a global scale. The design brief and format of the books portrays the personality of each destination using a unique combination of evocative text, striking photography and creative design, packaged in a way that is of international quality, inexpensive and easy to carry.
This project originates from Thailand, 11 of the first 20 destinations that are in progress are currently in Thailand. From the very beginning, the series has been conceived to achieve worldwide exposure and branding recognition.
A particular characteristic for this unique series is that it provides opportunities for the host country to promote lesser-known destinations. As example for Thailand, production for exclusive places such as Petchaburi, Isan, Trang or Satun can be developed and allowed to have the same emphasis and exposure in the series as Bangkok, Pattaya, Phuket and Chiang Mai.
The first eight titles including Bangkok, Hua Hin, Ko Samui, Phuket, Krabi, Chiang Mai, Angkor and Phnom Penh are now being launched, and all of us at Azu are already at work on many other destinations that we are certain will excite even the laziest of travelers.
With our production base in Thailand, we can exceptionally expand on Thai titles to an extent that would not be allowed for other countries overseas. The “Dreams of” series is now already expanding to cover destinations far a field.
Our vision is to brand the series worldwide. With already more than 400 identified and targeted destinations in various countries our goal is to enhance a given countries “travel to” profile by portraying and capturing the essence of the most spectacular and visual tourist and cultural destinations that are unique to a specific country, producing a title for each of these exclusively identified and unique destinations.
With, “AZU’s Dreams of Thailand”, we focused on destinations like Phuket or Koh Samui while in “AZU’s Dreams of Cambodia” we focused on destinations like Angkor and Phnom Penh.
With a size of 11 x 11 cms, “AZU’s Dreams of” series is well-assembled, small, compact and easy to carry anywhere. Each book comprises 56 pages and has approximately 650 words of text written by experienced travel writers with 40-50 high-quality, full-color photographs as well as captions in a beautiful and well-designed layout. The photographs are outstanding and taken by a team of locally based professional international and Thai photographers.
“AZU’s Dreams of” series is definitely on the list of valuable and memorable gift items for friends and family. They are attractive souvenirs of individual travel destinations within a country. Moreover, the book can be used as corporate gifts by government agencies and travel industry businesses such as airlines, hotels, tour operators, corporations etc. They can also be used as collateral to celebrate an event or convention at a destination whereby participants can be given the book as a gift, which in turn helps promote the destination.
With the strong support of Thai Airways International and Tourism Authority of Thailand, this book series can be considered to be extremely valuable in promoting the country and destinations within the country concerned through the distribution by travelers returning home to all corners of the world. The series is a perfect marketing media for country promotion with substantial distribution throughout Thailand and the region in major bookshop outlets, gift shops and at all the major airports.
The books will be attractively displayed in its unique book stand and will be available in all major bookstores in Thailand such as Asia Books, Bookazine, B2S, Se-ed, DK, Kinokuniya and Carrefour. The books will retail at the book stores for 195 Baht.
For further information, please contact
Maxima Consultants Co. Ltd.
Tel: +66(0)2434 8300
Email: [email protected] End.