Bangkok--Mar 29--Ogilvy Public Relations
Land Rover Thailand unveils as the key highlight a new-generation Land Rover automobile, the all-new premium Discovery 3, for initial public viewing at the 26th Motor Show from March 25 - April 3, 2005. Also offered at the event to rouse viewers' excitement are Freelander Extreme and an easy to own financial campaign for Freelander V6 SE and HSE.
The all-new Discovery 3 is imbued with the Land Rover DNA, a spirit of adventure, a hallmark of all Land Rover vehicles. The new icon for the Land Rover brand, the Discovery 3's bold design stands out from the crowd. There are aspects of "substance" that makes this new premium SUV exceedingly outstanding and will never be mistaken for another brand, according to Mr. Richard Haigh, President of Land Rover Thailand.
Discovery 3
The Discovery 3 bristles with Land Rover's latest technologies one of which is the simple-to-use Terrain Responsetm System, a radical new development which ensures class leading performance off road with 5 different terrain settings that pre-select engine, transmission and suspension to maximize traction. The 6 Speed Auto Intelligent Shift intelligently watches how the owner drives and changes its shift patterns to give him/her the most economical performance.
Designed to deliver excellent on road performance, the Discovery 3 has air suspension all round to deliver excellent on road balance, composure and performance. The Integrated Body Frame, which is a cross between monocoque and a traditional chassis, provides dynamic performance and class-leading interior usable space.
This new SUV offers maximum useable space and features seven comfortable seats. The first and second row seats fold completely flat when not in use to create a vast, flat load space. In terms of safety, the Discovery 3 is one of the few vehicles to be award a 5 star NCAP rating.
Finally, two power train options are offered in the form of a high performance petrol entine 4.4 V8 delivering 295 bhp, or for the more economically minded a highly versatile new diesel engine 2.7 TDV6, which delivers 190 bph.
"The Discovery is virtually three cars in one. On the way to work it's an executive saloon. With the kids in tow it's a family-friendly MPV. Comes the weekend it's a hard-as nails 4*4. I'm sure no other new car is as many things to as many people," he added.
Mr. Haigh is confident that the Discovery 3, after having won several prestigious awards and eliciting superb reviews from leading publications, including Car of the Year 2005 from WHATCAR? Magazine and 2005 BEST SUV of the Year from the US Motor Trend Magazine, will easily captivate the interest of Thai consumers, as it leads Land Rover into the 21st century.
Freelander Extreme
For those of a more extrovert nature, the Freelander Extreme, the latest version of Land Rover's compact SUV innovation, will suit their preference. Also premiered at this Motor Show, the Freelander Extreme is equipped with a full range of sporty ; 17" Alloy wheel, distinctive a frame bull bar, fog lamp, side runner and many more, and is competitively priced Bt2.26 million.
Promotion
Land Rover Thailand is offering low down payment packages for selected Freelander V6 SE and HSE models including Extreme, scheduling repayments over 60 months with installments from Bt26,000 only. Down payments start from Bt199,000. The package will last until April 3, 2005.
21st Century Fashion Show at Show Stand
As Land Rover vehicles are for work and for play, more sparkle will be added up to its display. Land Rover Thailand also presents the 21st Century Glamorous Fashion Show, featuring the 10 top models of Thailand, who will showcase the latest fashion trends, as well as stunning jewellery and bold designs of the 21st century.
Come and visit Land Rover's boothe at the 26th Motor Show from March 25 - April 3, 2005. Drive away one of the Land Rover innovative automobiles and you know what the real driving experience is.
Land Rover Thailand was established in 2001. It distributes Freelander, Discovery and Range Rover models through a nationwide network of dealers: Chiand Mai, Phuket, Nakhon Rathchasima, Udon Thani, and five locations in Bangkok: Bang-Na, Vibhavadi, Nongkhaem and on Sarasin Road as well as New Petchaburi Road.
For more information, please contact
Land Rover Thailand
Jirawat Poomarintr
([email protected])
Tel. 0-2716-9940-2 ext. 107
Ruanruedee Taweepol
([email protected])
Ogilvy Public Relations Worldwide Limited
Tel. 0-2205-6620 End.