Bangkok--Apr 4--Bangkok Public Relations
Unveils more than 12 new innovative models this year; sees high growth potential in multi-function and colour laser printers
Portable photo printers due in second half of this year
Samsung, one of the world’s leading consumer electronics companies, today (4 April 2005) outlined its business growth strategy to become the leading brand in the laser printer market in Thailand within 2007.
Mr. Tae-Bong Choi, Managing Director — Thailand Business Operation, Thai Samsung Electronics, said, “We have an aggressive plan to grow our laser printer business by over 100% this year and be No. 1 in this product category. This can be achieved because Samsung has the required technologies, design capabilities, and R&D innovations to lead in this product sector.”
Samsung’s printer business is an important revenue-generator for the company’s overall IT business in Thailand. It expects to exceed Bht. 4,000 million in sales this year, a 60% growth projection from 2004, for all its IT products including printers, colour monitors, hard disk drive as well as optical media solutions. In less than 3 years since it entered the Thai market with its first mono laser printer, Samsung has gained rapid consumer acceptance to become one of the leading players in the IT industry.
The Thai subsidiary today unveiled its latest range of high-performance and stylish laser printers for both business and personal users. Over 12 new initiatives were showcased including a compact photo printer that features a 7-in-1 memory interface and supports direct printing connectivity for digital cameras, camera phones and digital camcorders; and a revolutionary, easy-to-use, high-performance colour printer.
Mr. Choi added that Samsung is setting and raising the technology benchmark in the laser printer market, especially in the high-end segments such as multi-function, colour and photo laser printers where the company has clearly demonstrated its cutting-edge technology and stylish products.
Mr. Karun Ruamsuke, Marketing Manager IT Business, said, “We are dazzling our local business partners and end-users with our total printing solutions, attractive designs, and user-friendly features of these new models in a major regional road-show covering Thailand, Malaysia, Singapore, Vietnam, the Philippines and Indonesia. Armed with our digital technologies and innovative products, we are confident of becoming the No. 1 brand in this product sector within the next two years.”
He added that the quality, speed and convenient features of its new colour laser printers such as a built-in automatic duplexing for error-free two-sided printing, a Samsung-proprietary technology that minimizes noise and vibration, and optional wireless capabilities, are some of key appealing factors of Samsung’s latest printers.
“We are actively promoting our total printing solutions because we understand Thais’ lifestyles, preferences and behaviours. For example, the current popularity of digital cameras, camera phones, and digital camcorders have created a need for personalized photo printing. Colour printers, which are becoming more affordable, will appeal to professionals who wish to impress their audience with reports and charts in full colour,” said Mr. Karun.
The printer market in Thailand, the biggest in Southeast Asia, is expected to exceed 5 million units from 2005 to 2008. The laser printer category alone, valued at Bht. 4,800 million last year, is expected to grow about 8% in 2005.
For further information, please contact Bangkok Public Relations Ltd.,
Chatsawalee Klaiwongse (ext. 108) or Chris Khoo (ext. 104) at
Telephone 0-2664 9500, fax 0-2664 9515
Click for photo release at www.thaipr.net End.