Bangkok--Apr 5--4 D Communication
Sun Chaw Wong soy sauce promotes health awareness by highlighting product quality free from non-cancerous substances, GMO’s with 100% natural process of fermentation
-Product now chosen as ingredient for several export food items around the globe-
Premium Thai-made white soy sauce “Sun Chaw Wong” recognized the world over sees opportunity in promoting health awareness among the people with new product launched to cater to the needs of the market using non-cancerous and non-GMO’s raw materials and 100% natural process of fermentation to ensure excellent product quality. The company is aiming to boost branding through marketing activities that offers consumers direct experience and cooperation from existing business alliance in the food business.
Wanida Mungkornkarn, General Manager of I.G. Management Co., Ltd., distributor of Sun Chaw Wong premium soy sauce made from 100% natural fermentation using the over 600-year old traditional Chinese method of soy sauce making, disclosed that Sun Chaw Wong is a brand of product manufactured by Thai-Sino Food Co., Ltd. a Thai-owned company, whose quality had been well respected all over the world. “The product is not hazardous to the health as the process is carefully monitored for utmost quality. It contains premium grade natural ingredients, which include soy beans, wheat four and salt. The raw materials are also free from alpha toxin, insecticide and genetically modified organisms (GMO’s),” she said.
“In the past year the soy sauce market has total value of 900 million baht. The market is naturally classified into 2 major categories namely mass and premium products, of which the former dominates 93% or 837 million baht in value, while the latter makes up 7% or 63 million baht of the market. As people have become more and more health conscious, Sun Chaw Wong as the only industrial supplier sees opportunity in bringing the product directly to the hand of consumers,” she said.
“We are focusing on the premium market, those who are conscious about their health. The products are marketed along with proper implementation of activities aimed at providing good direct experience, in this case product tasting and knowledge dissemination, which already began during the last quarter of 2004. The partial response was positive on the part of the consumers with good reception on the taste and product safety. The company has also been expanding sales channels to various health food restaurants and in early 2005 to supermarket and leading hypermarket,” she explained.
Sun Chaw Wong soy sauce is made according to the traditional Chinese method of making quality soy sauce, which has been the practice for over 600 years using carefully selected non-GMO soy beans and natural process of fermentation. The product is also inspected and approved by 3-MCPD standard for non-cancerous toxin contamination — standard widely accepted by export and domestic food manufacturers. It also comes with amino acid capable of dissolving 18 types of protein for healthy body. Sun Chaw Wong soy sauce uses no additives, artificial coloring and preservatives. The product is now available in Gold Formula and Formula 1 label. The former is fermented naturally for over 6 months and perfect for adding color to the food, dipping and cooking, while the latter undergoes the fermentation process of 3 months, making it the choice for frying, boiling and barbecuing. Sun Chaw Wong soy sauce is available in 700cc and 30cc packaging respectively, and can be found at leading hypermarkets and supermarket such as Big C, Carrefour, TOPS, The Mall, Villa Market, Isetan, UFM Fuji, The Emporium and Foodland; and leading health food outlets such as Lemon Farm, Golden Place, Eden, Vegetarian Club, Palang Bun (Nawamin), Tae Chewit, Nich Padise, Cherry (Or Tor Kor), Burinsom, Green Line (Seri Center) and Berkman.
“At present the premium soy sauce market is quite limited in terms of choice as most products are imported from Korea, Japan and China. The market penetration by Sun Chaw Wong soy sauce actually marks the first major attempt by local manufacture. However, in order to compete successfully, the company must use its experience and expertise in product to the max. The current health conscious spree continues to grow with strong support from both government and private sectors. With all that we believe Sun Chaw Wong white soy sauce will be able to command 20-25% of the premium market by the end of 2005” she concluded.
For more information please contact:
Wipavaris Ketpama Or Kannika Saipan, Nawatida Boachote
4 D Communication co., Ltd 02-951-9119, 01-269-7731, 09-107-9809
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