Bangkok--Apr 7--Hill & Knowlton Thailand
Motorola (Thailand) Ltd. is expanding its distribution network even further in Thailand by appointing Samart I-Mobile Public Company Limited as distributor to handle its products and services.
The move will strengthen the distribution and retail systems and help Motorola continuously build richer relationships with both existing and potential customers.
The newly-appointed distributor Samart I-Mobile is renown for its established and expanding networks of quality retail outlets throughout Thailand and strong mobile content marketing.
Making the announcement, Mrs. Chongruk Sakulpakdee, Country Manager, Mobile Devices Sector (MDS), Motorola (Thailand) Ltd said “We are delighted to announce that Samart I-Mobile is joining our family of distributors. This move strengthens Motorola’s retail distribution network and is a concrete demonstration of Motorola’s commitment to delivering quality products and services to our customers throughout Thailand”.
“It will allow us to get closer to our customers, understand them better and respond to their needs even faster,” she further added.
Samart I-Mobile was chosen because its extensive network of premium retail outlets compliment and strengths in mobile content strategies that will help support Motorola’s penetration of all market sectors in Thailand — geographical, social and economic — and is expected to strengthen overall sales performance.
Mr. Thananan Vilailuck, Managing Director of Samart I-Mobile Public Company Limited, said
"We are successful as key distributor of well-known brands and leader in mobile content marketing with mobile pre-download. Last year, Samart I-Mobile sold 1.2 million unit handsets.
Firstly, Motorola handsets will be available at I-Mobile shops and all franchise shops with over 200 branches nationwide. We will offer 6 Motorola models varied into 3 segments: Motochic group consisting of the RAZR V3 and V555, Motomedia group comprising E398 and E680 and Motolife group with C650 and C381. We, in an effort to differentiate our products from competitors', have prepared full marketing campaign including Motorola road shows at key I-Mobile shops and well-selected special contents such as MP3 ringtones from Sony Music, special albums, music videos and fashion images from FTV especially for Motorola handsets sold at I-Mobile shops. Customers buying Motorola handsets from our shops can come for after-sale service at I-Mobile shops as well".
“Samart I-Mobile is pleased to be official distributor of Motorola, this move will enable Samart I-Mobile to response to customers’ demand better and cover all target group. Mr. Thananan added.
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace, and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US$31.3 billion in 2004. For more information: www.motorola.co.th
For more information please contact:
Stephanie Batot / Pornravee Suramool
Hill & Knowlton Thailand
Tel. 0-2627-3501 ext 102, 110
Fax. 0-2627-3510 End.