Bangkok--Apr 8--HSBC Bank
HSBC Credit Cards unveils a major marketing campaign to acquire 60,000 cards in the 2nd quarter, and aims to reach a target of 450,000 cards in circulation by year-end.
Mr. Wichit Phayuhanaveechai, Head of Marketing & Communications of HSBC in Thailand said, “HSBC Credit Cards will be the first choice among cardholders. We aim to be a market leader in Thailand through the use of sales & marketing as well as customer relationship management tools to create all-year-round customer satisfaction”. In line with the announcement, HSBC Credit Cards has launched its latest card acquisition campaign, “HSBC Gives You More” with a range of unparalleled offers, he said.
From now on until 30 June, the cardholders who get the card approved and spend at least 3,000 baht during the first 30 days after an approval date will be entitled to choose either an ultra-light cabin sized luggage worth 1,500 baht or a 1.2 gramme gold pendant. If the spending reaches 20,000 baht within 90 days after an approval date, the cardholder can choose to receive a return domestic air ticket from Nok Air. For the spending from 40,000 baht within 90 days, the cardholder can choose to fly to Singapore on economy-class on Singapore Airlines.
“In addition, all the newly-approved cardholder names will be entered into the monthly lucky draw with cash credit prizes worth in total 600,000 baht,” Mr. Wichit said. “There will be three lucky draws in April, May and June where each new cardholder is entitled to one chance every month. The monthly 1st prize is 100,000 baht cash credit and the 2nd prize is 1,000 cash credit (100 prizes).”
Mr. Wichit said he believed that the welcome offers in this campaign was one of the best in town. “And we are proud that we have got committed partners like Singapore Airlines and Nok Air to work together to increase customer’s satisfaction.
“We believe that credit card market in Thailand has potential for continuous growth, and we are committed to invest in order to provide the best of services to our card holders. We aim to increase our number of cards in circulation to 450,000 cards by the end of this year. And we will continuously improve our services and benefits for HSBC credit cardholders.”
Mr. David Lau, General Manager — Thailand, Singapore Airlines, said that Singapore Airlines was very pleased to be a partner of "HSBC Gives You More" campaign.
“We believe that this campaign will provide great value for our customers in Thailand. Every HSBC’s customer will have the opportunity to enjoy flights on Singapore Airlines to Singapore. Onboard our flights, customers can watch the latest Hollywood movies, updated news from CNN, listen to your favorite music or playing games with KrisWorld, our in-flight entertainment system in every seat in every class. Looking ahead, Singapore Airlines will be the first airline in the world to fly with A380. The A380 will be the largest commercial jet to take to the skies and Singapore Airlines is pleased to make history with the launch of our A380 services in 2006,” Mr. Lau added.
Mr. Patee Sarasin, Chief Executive Officer of Nok Air, said, “Nok Air is honoured to work with HSBC in providing more benefits to HSBC credit cardholders and provide them an opportunity to travel to the domestic travel destination which Nok Air is in service. This is in line with our objective to promote local travel and the tourism industry.
HSBC Credit Cards offers a wide range of features and benefits including maximum interest-free period of 51 days, 1 HSBC reward point for every 25 baht spent through HSBC credit card, special discount on gift redemption with HSBC Rewards for the long-time cardholders, redemption of HSBC reward points for mileages with Singapore Airlines KrisFlyer or Cathay Pacific’s Asia Miles, local discount privileges at leading vendors in 40 countries under the Home & Away programme when travelling abroad, convenient re-payment at over 9,000 payment service partners around the country, including direct debit service with other banking partners.
HSBC Credit Cards also holds regular benefit programmes for existing cardholders. The current programme is “Rood…Lun Rod” or “Swipe to win a car”, which entitles all cardholders who spend or take cash advance until 15 May with 1 chance for the lucky draw. The first prize of the lucky draw is a Chevloret Optra 1.6 A/T and the second prize is cash credit of 10,000 baht (40 prizes). In addition, a can of Sencha Green Tea will be given out free of charge for every 500 baht filling at any participating gas station.
The cardholders who spend at participating gas stations of Caltex, Esso, Bangchak, Petronas, and Q8 in Bangkok, Nonthaburi, Samut Prakarn and Pathum Thani will get 5 chances.
Media enquiries to Onticha Rattanawannathip on 0-2614-4605/9.
For more information please contact:
Savittree Muadmuang
HSBC in Thailand
Tel. 0 2614-4606 End.