Bangkok--Apr 19--Krungthai Card
KTC and DTAC are giving a major boost to HappyandKTC, a credit card mobile phone talk time refill service, with aims to achieve greater convenience and to better compete in the telecommunication business. Improved efficiency in respect of service, application and distribution channel and “Smile for Endless Happiness with HappyandKTC” campaign bringing more exclusively to KTC cardholders.
Mr. Woravut Nisapakulthorn, Senior Vice President - Payment Products, KTC or Krungthai Card Public Company Limited said “KTC and Happy from DTAC or Total Access Communication Public Company Limited have jointly introduced “HappyandKTC”, an innovative and convenient mobile phone talk time refill service, last October offering our clients convenience and flexibility. The service was very well received by the users and therefore we are upgrading the efficiency through the new application procedure and refreshing promotional campaigns.”
“Additionally, we have arranged for the “Smile for endless happiness with HappyandKTC” campaign comprising of: a free SIM card (first luck): Cardholders in Bangkok and adjacent provinces will receive a card with which they may redeem one HappyandKTC enabled SIM card at any of the 16 KTC Boutique Branches during the 18th of April and the 31st of May 2005; free talk time (second luck): Free talk time worth a total of 1,500 Baht upon the purchase of a new SIM card. Clients will be awarded the first 100 Baht of talk time upon application and additional 100 Baht of talk time upon a refill of 500 Baht in each month; lucky prizes (third luck): Eligibility to win 10 Nokia 7260 phones worth 12,400 Baht each and 10 BenQ digital cameras worth 6,900 Baht each. 1 eligibility
will be granted for every 500 Baht of refill completed through SMS by the client and 2 eligibilities will be granted for a refill of 500 Baht at one time. Winners will be randomly selected by the mobile number on the 15th of July 2005 and announced via www.ktc.co.th.”, said Mr. Woravut
Mr. Pakorn Pannachet, Prepaid Product Group Director, Total Access Communication Plc., said “HappyandKTC will hold more joint activities in 2005 in order to satisfy the clients of both parties. This is inclusive of promotional campaigns, communication and distribution channels which will encourage clients to try the convenient refill service offered by KTC. More KTC Boutique branches will serve as distribution channels. We believe that this change in strategy will effectively attract more clients to HappyandKTC. Also, we have plans to introduce new services for clients by the segments. This approach is consistent with the service development directive of KTC.”
HappyandKTC are committed to the continuous development of the system in order to ensure that clients enjoy the value and the convenience brought by HappyandKTC. The said promotion will encourage more clients to refill their talk time via SMS.
For more information please contact:
Public and Corporate Affairs Department
Krungthai Card Public Company Limited
Kandtharat Chermchitphong Tel. 0-2665-5057
Suchada Weerasakulrak Tel. 0-2665-5732
Nalin Charoensri Tel. 0-2665-5047
Fax. 0-2665-5046
E-mail: [email protected]
Click for photo release at www.thaipr.net End.