Bangkok--Apr 22--Integrated Communication
This is the very first time ever for a local brand to mark a major milestone in the history of Thai fashion industry as BSC swimwear is selected as official swimsuit of Miss Universe 2005 Beauty Pageant which will be hosted in the country this May.
Designed to express the exquisite beauty of Thai aesthetics and creativity, BSC swimwear is made by world-class expertise and craftsmanship, using finest quality fabric and natural adornments. With all superior properties of an international brand, BSC swimwear was the choice made by Miss Universe organizing committee to be part of this global spectacular.
Ms. Teerada Ambhanwong, Brand Manager of BSC of the I.C.C. International Plc., said that, the Miss Universe pageant organizing committee’s selection of BSC as official swimsuit for Miss Universe 2005 contestants obviously proves that Thai products are well recognized as being world - class. This is the first time ever for a Thai brand name to appear before several hundred million audiences around the world, watching telecast of Miss Universe 2005.
“BSC is the first and only Thai brand taking part in this prestigious Miss Universe 2005 beauty pageant. We are very proud to be part of this longtime beauty legend by presenting the Thai way of beauty to several hundred million spectators worldwide through designs and quality of BSC swimwear,” said Ms. Teerada.
To celebrate this special occasion, BSC proudly presented 2 newly exclusive collections for enhancing the right choice of beauty by Thai young designer.
Firefly
Flowing softness and liveliness is the design theme of this BSC Summer Collection 2005 to flatter body with a sexy and elegant look. Using see-through fabric, the Collection comes in colorful inspiration from flowers, sky blue, and aquamarine to liven up your mood on a relaxing day. Also adding to the fun are polka dots, flowerly strips and prints perfectly designed to blend into modern - classic appeal.
The most unique part of this collection is improved cutting technique to give maximum comfort, yet a flattering to body with a touch of style. This makes BSC swimwear a perfect choice for trendy woman who looks for all state of the art in her life.
Tropical Jungles to Natural Skin
Enchantment of nature never goes away. It’s here all year round. Inspired by lush green tropical forest, this special Collection is designed to reflect a simple and carefree lifestyle. The “Animal Skin” design is meant to express simplicity with combination to sophisticated, luxurious and sexy look. Color selections are right for Asian beauties — identity unit of BSC product.
This collection is also unique with its glamorous fabric and Thai handicraft from natural materials. Adorned with natural beauties like seashells and coconut shells, the Collection was well crafted with unrivalled expertise using most advanced cutting techniques to bring out the best in you.
With confidence to expose to the world by high quality of Thai fashion products, BSC brand will be marked another step with the BSC Fashion Show which participated by all Miss Universe 2005 contestants at Central World Plaza on May 24, 2005.
On May 26, 2005, the contestants will reveal the beauty of their figures in BSC swimwear before the judges in the swimsuit competition, which will also be telecasted with the first appearance of Miss Universe 2005 coming on May 31.
Join hundred millions of viewers worldwide to witness The achievement of Thai brand, BSC with Miss Universe 2005
For more details, pls contact
Ms. Vorapa MB 0-1310-4755
Tel. 0-2932-8668-9 or [email protected]
Click for photo release at www.thaipr.net End.