Bangkok--May 4--SET
Lt. Gen. Lertlit Vejsawan, Director of the Royal Thai Army Radio and Television (aka TV5), and also the director of TV5’s satellite channel project, or the Thai TV Global Network (TGN), talked about TV5’s collaboration with The Stock Exchange of Thailand (SET) in running the ‘Money Channel’. The new ‘Money Channel’ will have informative programming on economics and investment broadcasted via satellite to Thailand’s domestic as well as foreign audiences. The activity is in accordance with TGN’s objectives to create a network to reach out to a global audience.
“The collaboration between TV5 and the SET is the first step leading to more cooperation on educational programming in the future,” said Lt. Gen. Lertlit.
The President of the SET, Mr. Kittiratt Na-Ranong, stated that the SET would be developing extensively in its 4th decade of operation, even more proactively educating the market so as to lay a strong foundation for the development of an ‘investment culture’ within the Thai society.
“The SET is continually developing a strong foundation for the Thai capital market, which today has become an increasingly utilized secondary market and an important funding source for the country’s businesses. Nevertheless, although we’ve developed the quality of our listed companies and the technology used in the investment process, we can’t deny that the level of understanding by our investors that would permit them to attain the greatest amount of benefits from the marketplace has yet to be achieved. We will continue to strive for improvement until investors have climbed from a fundamental level of understanding to an advanced level,” Mr. Kittiratt said.
“With more types of instruments becoming available, e.g., government and corporate bonds, derivatives, and other new financial products, there’s the need to increase our educational endeavors through various new channels. The ‘Money Channel’ was approved by the SET Board of Governors to disseminate essential information on the economy and stock price movements, as well as enable investors and capital market professionals alike to access research reports through yet another media channel. This will permit all to be equally informed both quickly and equitably.
“Television is a media that can instantly reach a wide range of audiences. Establishing the ‘Money Channel’ will thus be an essential vehicle enabling us to better perform our educational tasks,” said Mr. Kittiratt.
The Money Channel will be broadcast 24 hours a day. However, during this initial stage, its programs will be available from Monday through Friday only. Viewers will be able to watch the programs 7 days a week starting from the middle of 2005 onwards. The Money Channel has been officially on the air since April 29 to celebrate the SET’s 30th anniversary.
The program mix on the Money Channel will be 50% related to economics and investment, 30% to lifestyle, and 20% to news. The FKH has partners to help produce both Thai and English news programs, plus other ‘edutainment’ programs.
Mr. Ratchapol Laovanitch, Acting Managing Director of the Family Know-How Co., Ltd. (FKH), which has been assigned by the SET to manage the ‘Money Channel’ is confident that using the theme “All about your money” would receive positive responses from the public, and that it will be a comprehensive channel for economics and investment.
Colonel Wisatesak Soontornket, Head of the Satellite TV or TGN Network broadcast via a KU-Band frequency of the Thaicom Satellite, announced that the 350,000 cable TV subscribers of the United Broadcasting Corporation Pcl. (UBC) will be readily able to view the ‘Money Channel’ on UBC97. Also, viewers’ satellite dishes that receive the KU Band frequency in Thailand and in seven other countries in Asia can also watch Money Channel.
FKH’s Acting Managing Director added, “It’s true that initially the number of viewing channels will be limited. However, during this first 3-month period there’ll be a promotional campaign for satellite dishes and equipment installation aimed at a minimum of 1,000 cable TV operators outside Bangkok, government and private agencies concerned with economics and the capital market, numerous big office buildings and hotels as well as the members of the press. Thus, we are targeting a goal of reaching out to an additional 100,000 viewers through these various distribution channels.”
For more information,
please contact the Corporate Communication Dept.:
Ladawan Kantawong Tel: 0-2229-2036
Kulvida Jintakawong Tel: 0-2229-2037
Nattaporn Boonprapa Tel: 0-2229-2049
Watsamon Saowakhonsathien Tel: 0-2229-2797 End.