Bangkok--May 6--Aziam Burson-Marsteller
Big C Supercenter PCL in collaboration with Phayao Province has selected Grade A non toxic lychees to supply directly from the farm to serve consumers who want farm fresh produce with the convenience of Big C Supercenter's 41 locations throughout the country.
Ms Pariyanuch Na Taguatung, Director of Marketing and PR of Big C Supercenter PCL announced that Big C Supercenter in collaboration with Phayao province and the Office of Commercial Affairs of Phayao province arranged the project "2005 Distribution of Lychee from production farms" using lychees as a pilot fruit to encourage Thais to consume more seasonal local fruits and vegetables. Big C Supercenter will buy grade A, non-toxic, good quality lychees from the Cooperative of Lychee Maechai Co., Ltd., which will supply exclusively to 41 Big C Supercenter stores nationwide, from today until the end of the lychee season. To encourage the eating of seasonal Thai fruits, Big C will now be a distribution channel of direct-from-the-farm products.
"Lychee is a Thai fruit that has a good taste and both Thais and foreigner like it. It is a popular fruit. The peak time for Lychee is from the end of April till the end of May. The Cooperative of Lychee Maechai Co., Ltd., which is a major Lychee production farm in Thailand will deliver lychees which have been certified with GAP (Good Agricultural Practice) and Q standards of the Department of Agriculture exclusively to Big C Supercenter. According to market demands, the Lychees which we will offer are grade A, large size, non-toxic with good color, taste and quality standards. Furthermore, Big C will join with Payao caravans to deliver Lychees from production farm to consumers on May 6, 2005 to launch outdoor sales and allow consumers to taste and buy grade A fruit at Big C"
"Big C in collaboration with Government agencies is encouraging the consuming of seasonal Thai fruits. Not only Lychees, but we will also sell other Thai fruits during the year. This will help to support income distribution among farmers who are producers of agricultural products according to the policy of the Minister of Agriculture and Cooperatives".
Ms Pariyanuch said that the Lychee project is an activity of the Farm Fresh campaign. The campaign will select fresh food from producers. It will distribute agricultural products from farmers to sell to consumers directly. The high quality products that are selected to sell at Big C will display the Farm Fresh tag to show that the product has passed the qualit test and guarantee of Big C. As well as Lychee other agricultural products will be offered such as longan, mangosteen, jasmine rice, vegetables, etc. "Consumers will be confident in these fresh products. We believe the program will be welcomed by consumers and housewives who need to buy fresh, quality food and other products at Big C Supercenter."
Big C Supercenter PCL (BIGC) founded in 1993, is a retail consumer goods
trader operating under the name Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan "More Than Just Low Prices" to maximize the highest value for customers at its 41 stores nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th.
For further information, please contact:
Waraporn Somboonwanna or Satida Sritunyatorn
Aziam Burson-Marsteller
Tel. 0 2252 9871 End.