Bangkok--May 9--Aziam Burson-Marsteller
Big C Supercenter PCL has arranged the Seasonal Fruit Festival, focused on alleviating the oversupply of agricultural produce. A great variety of premium fresh fruits are chosen directly from selected farms to serve consumers. Also, Big C, in collaboration with the Ministry of Commerce, announces the opening of the Pork-Chicken Blue Flag Project, which Commerce Minister Thanong Bidaya will kindly preside over. The project provides pork, chicken and other necessary products at the most attractive prices.
Ms Jariya Chirathivat, Vice President, Marketing and communications, Big C Supercenter PLC said, “Big C is holding the Seasonal Fruit Festival, as part of the proactive strategy to solve the oversupply of produce according to government policy. To promote the consumption of seasonal fresh fruits that are available in abundance during the high season for farmers, we buy grade A agricultural produce that meets market demand directly from farms in many provinces to serve our customers at 41 Big C stores nationwide throughout the year.”
“Big C is the first hypermarket to hold an event promoting consumption of seasonal local fruits. This initiative marks another channel of supplying agricultural produce to consumers while encouraging farmers to have an opportunity to sell fresh products to consumers directly. It also serves as a means of alleviating the oversupply of produce and the unreasonable and inappropriate prices of abundant produce, which has a major negative impact on agriculturists. The 41 Big C stores are a channel to distribute agricultural produce all over the country. Big C will purchase over 60% of annual production of seasonal fruits directly from farmers, such as grade A lychees from the Cooperative of Lychee Maechai; rambutan, mangosteen and longan from the Cooperatives of Ta Mai and Khao Kitchagoot in Chantaburi province,” added Jariya.
“Big C has also formed a collaborative effort with the Department of Internal Trade of the Ministry of Commerce to hold the “Lower Priced Pork-Chicken Blue Flag Corner”, intending to help consumers facing rising pork prices and a higher cost of living resulting from the oil price hikes. At the Blue Flag corner pork, chicken and other consumer products that are necessary for daily life such as jasmine rice, sugar, fish sauce, eggs, vegetable oil, canned fish and sauces are sold at special prices 5-10 percent lower than the actual prices. We expect to receive a positive reception from customers buying these products at our 41 Big C stores nationwide.”
Big C is committed to selling grade A products at more reasonable prices for consumers and is willing to extend cooperation to the government sector to provide lower-priced products to alleviate the hardships facing the Thai people. Despite the increasing diesel price, Big C maintains low prices and is launching the “very cheap price” promotion through which some products are sold at extra special prices, concluded Jariya.
Big C Supercenter PCL (BIGC) founded in 1993, is a retail consumer goods trader operating under the name Big C Supercenter. It offers a wide variety of products at the most competitive prices under the slogan “More Than Just Low Prices” to maximize the highest value for customers at its 41 stores nationwide. For further information about Big C Supercenter, visit our Web site at www.bigc.co.th.
For further information, please contact:
Waraporn Somboonwanna or Satida Sritunyatorn
Aziam Burson-Marsteller
Tel. 0 2252 9871 or 0 1842 0031 End.