Bangkok--May 11--HSBC
HSBC Credit Cards today unveils the sensational “HSBC Rewards to Win” campaign featuring as top prize six places for fully-hosted package to see world-renowned pop queen Mariah Carey Live in New York in August 2005. Winners of “HSBC Rewards to Win” will also have the opportunity to meet and greet the star in the concert marking the release of her latest album” The Emancipation of Mimi.”
The offer is part of HSBC Credit Cards’ goal to provide exciting and attractive rewards to cardholders, as well as to make HSBC Rewards a favourite credit card reward programme in the customer’s mind.
Mr. Wichit Phayuhanaveechai, Head of Marketing and Communications, HSBC in Thailand, said the “HSBC Rewards to Win” campaign featuring the once-in-a-life time chance to see Mariah Carey Live in New York as top prize is one of the many benefits for HSBC credit cardholders in our HSBC Rewards campaign. Every BHT25 spending on HSBC credit card earns one HSBC Rewards point, which cardholders can accumulate and redeem for many categories of prizes.
“HSBC Rewards to Win is another exciting programme we have created as added benefit for our cardholders. We are committed to delivering the best and innovative services to HSBC cardholders. Equally important, we value the relationship with our cardholders. Watch out for us! This campaign is the first chapter of yet more attractive rewards and exciting campaigns in the pipeline to be offered to HSBC cardholders,” said Mr. Wichit.
It is easy for HSBC cardholders to enter the lucky draw. Every 50 points redeemed qualifies HSBC cardholders for one entry into the draw. The redeemed point is unlimited per cardholder. HSBC cardholders who redeem points to enter this campaign before end of May enhance their chances of winning, as redemption before this date will double the entry. For instance, a more HSBC CREDIT CARDS redemption of 50 points before 31 May will entitle a cardholder to two chances instead of one.
The campaign starts today and ends on 30 June 2005. The lucky draw will be conducted at a public venue (Asia Airports Hotel) on 8 July 2005 via a wholly computerised system. Results will be published on 15 July. The top prize, worth 150,000 baht each, features six lucky winners enjoying a full package (return tickets, full board) to experience Mariah Carey Live in New York plus some sightseeing for a total duration of one week.
HSBC Reawards to Win is made possible by two other partners of HSBC Credit Cards namely Universal Music and On Air Entertainment.
There are other attractive prizes up for grab to participants in the “HSBC Rewards to Win” draw. These include 100 prizes of VGA digital camera; 200 prizes of Casio Watch, 200 prizes of Aconatic Walkman CD Player and 500 prizes of Mariah Carey’s collectable CD.
Furthermore, as a special thank from HSBC Credit Cards, the cardholder who redeems every 1,000 reward points will receive a Space Dog radio priced at 500 baht free of charge. While every 3,000 points redemption will earn the cardholder a Tower Fan worth 2,000 baht.
For more information or participation, cardholders can contact the HSBC Customer Service Centre on 1590 or visit www.hsbc.co.th.
Media enquiries to Onticha Rattanawannathip, Seenual Reugsirinukul or Savittree Muadmuang on 0 2614 4605-6 or 02 614 4689.
Notes to editors:
1. HSBC in Thailand
HSBC was established as the first commercial bank in Thailand in 1888. With access to global expertise and enriched local knowledge, HSBC in Thailand provides a full range of financial services including corporate and
institutional banking, global markets, securities services, trade finance, payment and cash management services to corporate customers; personal financial services and credit cards to a growing retail customer base in Thailand. HSBC is globally recognised for its high service standards, ethical practices and full commitment to corporate social responsibilities to benefit the local economy.
2. HSBC Holdings plc or the HSBC Group
Headquartered in London, the HSBC Group is one of the largest banking and financial services organisations in the world. The Group’s international network comprises over 9,800 offices in 77 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa, serves over 110 million customers and has assets of US$1,277 billion at 31December 2004. The Hongkong and Shanghai Banking Corporation Limited (HSBC) is the founding and principal member of the HSBC Group.
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