Bangkok--May 13--Ogilvy Public Relations Worldwide
“SINGHA” MOVES ON WITH PREPARATION FOR MISS UNIVERSE ‘05 TO SHOWCASE THE KINGDOM’S POTENTIAL VIA “EXPERIENCE THE BEAUTY OF THAILAND” CONCEPT BT20M ADDED TO HOLD AN EXTRAVAGANT CONTESTANT PARADE WITH “SINGHA TEAM ON LOCATION” MOBILE UNIT TO REPORT ALL ACTIVITIES
“Singha” continues its preparation for the incoming Miss Universe 2005 exclusively hosted by Thailand and will organize as the inaugural activity an extravagant parade, with Bt20m added to the previous BT100m budget, featuring beautiful contestants from 82 countries in hope to impress them since the first day of the beauty pageant and to showcase Thai art and culture to global viewers at the same time. Meanwhile, “Singha Team on Location” mobile unit is launched to closely follow all the activities contestants perform as well as to facilitate local and foreign press members in reporting the global event.
Mr.Rungsrid Luxsitanonda, Vice President of Boon Rawd Trading Co.,Ltd. said “As a main partner of Miss Universe 2005 Thailand by Singha under the concept “Experience the Beauty of Thailand,” what Singha will benefit is the chance to propagate its products through activities held including the main 12 activities during the one-month long pageant. The first activity is the extravagant and posh parade of the 82 contestants which will be telecast in 171 countries around the world on May 13, 2005.”
“Singha has invested additional Bt20 million in creating the beauty pageant parade of extravaganza designed under the theme of the “City of Angels” to showcase Thailand as a natural tourist destination and a heaven on earth. The parade will feature two 12- metre and a 7-metre vehicles each decorated as a giant Singha, or lion, in different gesture. The highlight of the parade will be the largest vehicle closing the caravan of beauty contestants featuring 5-metre high Singha and a waterfall miniature and elaborate decorations. The vehicle will also carry the latest Miss Universe, Miss Jennifer Hawkins from Australia.
“Singha is confident that the parade to welcome and inaugurate the event will impress all contestants since the first day of the pageant. It will also help spread the idea of Thai cultural beauty to global audiences who watch the telecast in 171 countries. This will help globalize local Singha brand as well,” added Mr.Rungsrid.
The 200-metre long parade will start from Saranrom Palace straight to Ratchawaradit Pier. Thereafter, contestants will cross the River of Kings to the Royal Navy Hall to attend the formal reception party. The public can watch the beautiful parade from a live telecast programme via Channel 7 on May 13, 2005 at 5-6 pm.
In addition, Singha will also set up “Singha Team on Location” mobile unit as a coordination center to facilitate news reporting for local and foreign reporters. The unit will close move to different locations where contestants perform activities with officers on board to provide information of daily activities and services like computers, mobile phones, faxes, umbrellas, chairs and beverages.
Besides, Singha will also hold another activity for all contestants taking them on an inspection tour to its factories on Samsen Road and at Phatumthani province. Singha will also hosts a private dinner party for these beautiful girls at D’ River as well.
During the activities in Phuket, hosted by the Tourism Authority of Thailand and Phuket Province, Singha in cooperation with PB Air will take contestants to Patong Hospital to present Bt12m budget to support the hospital’s ICU and accident handling operations. At evening, Singha will also organize an entertaining private beach party for contestants to enjoy among themselves.
“All these commitments and contributions by Singha are to emphasize the overall outstanding and impressive image of Thailand viewed by audiences around the world who follow the beauty pageant, thus showing them that we can professionally create an excellent Beauty experience,” concluded Mr. Rungsrid.
Boon Rawd Brewery Co.Ltd., Thailand's first and largest brewery under "Singha" brand name, has been on the market for more than 72 years. "Singha Beer”, the Original Thai Beer, is a high-quality Thai brand and has been approved both locally and internationally. As an integral part of Thai Society, Boon Rawd actively participates in cultural events, traditional festivals, and sports sponsorships.
Issued on behalf of : Boon Rawd Trading Co., Ltd.
For more information : Bhiyada Wongwarachat
([email protected])
Ogilvy Public Relations Worldwide Ltd.
Tel. 0 2205 6607
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