Bangkok--May 17--Hill & Knowlton Thailand
Motorola (Thailand) Mobile Devices team is continuously anticipating customers’ needs. Today again, it introduces two genius handsets. The Motorola A780, on one hand, with Linux mobile system and OTA sync information system, promises to make its users’ business life and leisure time absolutely synchronized. The Motorola A668, on the other hand, simply breaks through the handset market with a new finger-writing technology allowing its users to ‘write’ the desired characters with a fingertip.
Additionally, these two new models both feature over a mega pixel digital camera. These functions which appeal to urban lifestyles owed the two new handset to be categorized under the concept of “MOTO METRO LIFE”.
The Motorola A780 is a smart phone that allows its users to combine working life and leisure time in perfect harmony. With smart Linux mobile system, this handset is first of all fast and effective - with easy touch buttons as well as a touch screen for more convenience.
The power of EDGE - offering high network speed - combined with OTA MOTOSYNC to exchange information with Microsoft Exchange Sever 2003, makes this handset the ideal partner in global business. Whether under the format of MS Word, Excel, Power Point or PDF, all files can simply be opened. On the entertainment side, the Motorola A780 provides a 1.3 mega pixel digital camera with an 8 zoom-level and it can record up to two hours of video. It also supports watching videos online via Real Player and of course playing MP3 music. Finally, its 50 megabytes memory can be extended even further by TransFlash TM Cards. Needless to say, the Motorola A780 includes Bluetooth wireless technology.
As for the Motorola A668, its finger-writing technology is a breakthrough text input method. It allows the user to “write” the desired character with his fingertip. The writing experience is made even easier as finger-writing re-uses existing advanced iTAP features such as word completion, word association and word dictionary. What’s so special about the Motorola A668 is that the embedded software adjusts to the user’s writing style so, the more the feature is used, the more accurate the software recognition becomes. Additionally, the finger-writing software on the A668 recognizes English, Simplified Chinese, Traditional Chinese and Thai characters. In addition, the phone provides the user with a memorable multimedia experience, featuring a 1.2 mega pixel camera, a fun 3D screen that displays 65536 colors and an MPEG4 video capture and playback.
“We are continuously looking for ways to make processes easier for users. These two new models have been thoroughly researched and developed to suit and even anticipate customers’ needs for connectivity between work, home and third places — making them one” said Mrs. Chongruk Sakulpakdee, Country Manager, Mobile Devices Sector (MDS), Motorola (Thailand) Ltd.
“Beside a fully integrated marketing campaign to duly inform consumers, Motorola is providing these two models’ new customers extra support and information on how to track stocks news, mutual funds and bonds via connecting trough WAP/GPRS. This support and information is then delivered directly to the handset whenever and wherever needed. From their Motorola A780 handset, customers can also conduct transactions via www.settrade.com/s. Buying and selling stocks can be instantaneously conducted with SETtrade brokers” said Mr. Pongsakorn Corvanich, Mobile Devices Sector (MDS), Motorola (Thailand) Ltd.
“Motorola A780 and Motorola A668 will be on display at the 4th Money Expo held between 19-22 May 2005 at the Queen Sirikit Convention Center. This is a great opportunity for Motorola fans to closely experience closely the features on these two Motorola new models” revealed Mr. Pongsakorn.
Pricing and Availability
MOTOROLA A780 and A668 are now available at any retail mobile phone centers. The Motorola A780 is priced at 19,900 THB and the Motorola A668 at 9,900 THB. For more information consumers can refer to the MOTO Call Center or MOTO ServiceOne outlets (4th Floor, Silom Complex or 5th Floor, Central Plaza Pinklow) or check www.motorola.co.th.
About Motorola
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace, and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US$31.3 billion in 2004. For more information: www.motorola.com.
For more information please contact:
Stephanie Batot / Pornravee Suramool
Hill & Knowlton Thailand
Tel. 0-2627-3501 ext 102, 110
Fax. 0-2627-3510
Click for photo release at www.thaipr.net End.