Bangkok--May 18--Total Quality PR
AXN (Ch.19, UBC), the action and adventure channel under Sony Pictures Entertainment Networks Asia, is joining with Volvo to offer you a chance to enter the “Volvo-AXN Holiday Trip to Sweden Contest” and win a fabulous trip to Sweden, the home of Volvo. Interested viewers can visit the website at www.axn-asia.com and, look for the “Life on Board” banner and then just follow a few steps to enter the competition. This contest runs from May 20th to June 9th.
To get more chances to win the big prize, contestants can participate in this contest as many times as they like. 3 couples from across the region will be among the winners getting to make the trip to Sweden, a wondrous land with a unique culture that is inspired by its people, nature and life philosophy born from respect for all living things. Winners will be contacted directly by phone, mail or e-mail.
The Volvo campaign with AXN involves a series of short films that explore the rich lives of ‘real’ people who have achieved great things. Shot in a series of fascinating locales, each film features intimate conversations between individuals on board a Volvo — revealing glimpses of how they live their lives and the inspiration that drives them.
Viewers can participate in the ‘Volvo-AXN Holiday Trip to Sweden Contest’ by following these easy steps:
1. Log on to www.axn-asia.com and click on AXN Volvo “Life on Board” Banner, or go to the Quick Buzz Guide, see Promo highlight, hit “Watch & Win a Holiday in Sweden” and you’ll get to the Volvo Contest Home Page.
2. Click “Start Winning!” and just follow the instructions.
3. Click “Life on Board” to get clues to your answers.
4. Select “Films” to view one of the short films to get an idea of what "Life on Board" means.
Mr. Vincent Sim, Executive Director, Marketing of Sony Pictures Entertainment Networks — Asia, said, “Raising brand awareness of AXN, the best action and adventure channel in Thailand, is part of our commitment to Thailand. The ‘Volvo-AXN Holiday Trip to Sweden Contest’ is one more way to reward our viewers. Working with a partner of such known quality as Volvo is a perfect match for AXN. We will continue to invest in top-rated programs, and AXN viewers can look forward to many more interesting, and rewarding activities in the coming months. Who knows…an adventure with Volvo may also inspire our winners in ways they never could have imagined”.
AXN Asia
Delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programming, AXN is a leading international television destination among young adults 18-34. AXN is seen in 46 countries across Asia, Latin America, Europe and the Middle East, and is part of Sony Pictures Television International’s diverse portfolio of over 35 global networks. Sony Pictures Television International is a Sony Pictures Entertainment company.
AXN Asia is available to more than 31 million households 24-hours daily throughout Asia in Taiwan, India, Hong Kong, Singapore, Thailand, Philippines, Japan, Sri Lanka, Pakistan, Bangladesh, Malaysia, Indonesia, Brunei, Cambodia, South Korea, Macau, Papua New Guinea, Nepal, Maldives, Mongolia and in hotels and VIP compounds in China. AXN can also be seen in 40 million cable television households on time-block basis in China. More information about AXN Asia can be found online at www.axn-asia.com.
For more information as well as pictures,
please do not hesitate to contact:
Tom Van Blarcom / Ruthaiwan Tanwongwan
Total Quality PR (Thailand) Co., Ltd.
Tel: 0-2260-5820 Ext. 114 Fax: 0-2260-5847-8
Email: [email protected] End.