Bangkok--May 20--anuga
All decision-makers in the food and beverage sector should immediately make a note of these dates in their diaries. That’s because on these five days Anuga — unquestionably the most important trade fair for the international food industry — will be taking place in Cologne. Anuga is not only a meeting place for around 6,000 suppliers and more than 160,000 buyers from all over the world; it’s also a destination for opinion generators, politicians and interest groups. All of these participants use Anuga as a platform for new products and sales strategies, for gathering information and placing orders and for discussion and continuing education. As the sector’s meeting place, Anuga is vitally important at both the national and international levels as a pulse monitor, trend barometer and road map for the entire food and beverage industry.
At Anuga 2005, exhibitors and visitors alike will discover that we have expanded the specialised trade fair concept which made its debut at the last event. As in 2003, ten food segments will be presented at independent specialised fairs under the shared roof of Anuga. The profile of each segment includes a clearly defined concept focusing on the special characteristics and requirements of the food segment in question. This content will also include supporting programme elements, accompanying events and special shows. Corresponding concepts are being developed in close cooperation with each of the segments. And the specialised fairs also have a clear visual identity: The visual guidance system introduced at the last Anuga will again provide easy orientation and exactly the information that is required.
The specialised trade fairs are as follows:
Anuga Fine Food
Anuga Gourmet
Anuga Chilled Food
Anuga Meat
Anuga Frozen Food
Anuga Dairy
Anuga Bread & Bakery and Hot Beverages
Anuga Drinks
Anuga CateringTec
Anuga RetailTec
What’s more, Anuga 2005 will address a variety of trend topics of interest to all segments, including OTC and organic products. The two product groups are growth areas both within the traditional trade and new channels. Back in 2003, OTC products — non-prescription medicines and food supplements — were presented in connection with each other and within the framework of a programme of presentations. Anuga 2005 will also be presenting a new topic: "Health Food and Functional Food". What’s more, this increasingly important food industry sub-segment will also have its own platform.
Additional information is available at: www.anuga.com End.