Bangkok--May 20--Electrolux
Electrolux, the world's largest producer of powered appliances, is predicting 25 per cent growth this year for its Thai operations.
The company, which has over 400 Thai staff and ten Electrolux Home Centres around Bangkok, is planning to launch over 70 new products before the year-end as the company gears up to take greater market share in several key segments.
Already a market leader in front-loading washing machines and vacuum cleaners, Electrolux now intends to put greater emphasis on the refrigeration and cooking segments as it rolls out strategic marketing campaigns.
Ian Banes, the company's new General Manager for Thailand, said: "We are committed to the Thai market and firmly believe that we can maintain our current leadership positions while gaining top three positioning in all our other segments."
"We performed well in the final quarter of last year with 25 per cent growth in Thailand as we brought innovative new products to market, and we believe that we can continue this throughout the year. This growth, which is well beyond that of the 5 per cent industry average, is a credit to our staff, product range and excellent Customer Care programme as well as consumer support and trust in the brand.”
The company's other segments are laundry products, refrigeration, cooking products, floor care and dishcare.
"We aim to provide stronger customer relations programmes and marketing throughout Thailand while launching a series of new product lines. New launches will cover most segments and we are sure they will attract a whole new group of Thai customers seeking products with unique design backed by the Electrolux commitment to product durability" added Banes.
"What makes Electrolux appliances superior is not just the Scandinavian design and quality workmanship, but a philosophy that begins with consumers in mind. We are continuously improving our product offerings based on our understanding the Thai consumer needs and will soon offer the most up-to-date range of kitchen appliances, small appliances, innovative vacuum cleaners, air cleaners, washing machines, and refrigerators."
He said that the company's manufacturing facility in Rayong would also play an integral part in the company's growth in future years.
"We opened Electrolux's first factory in Southeast Asia in 2003 and it is capable of producing 200,000 washing machines per year to support Thailand and other markets. This year, the factory will introduce a new production line for cooking appliances which will result in new products and greater export potential."
Notes to editor:
The Electrolux Group is the world’s largest producer of powered appliances for kitchen, cleaning and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chainsaws, lawn mowers, and garden tractors. Every year, customers in more than 150 countries buy more than 55 million Electrolux Group products for both consumer and professional use sold under famous brands such as AEG, Electrolux, Zanussi, Frigidaire, Eureka and Husqvarna. In 2004, Electrolux had sales of SEK 121 billion and 72,000 employees. Visit us on http://www.electrolux.com.
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Pannawat Khlongnakrob / Rungnapa Charnwiset
Spark Communications
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Email: [email protected] / [email protected]
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