Bangkok--May 24--SET
The first day of ‘Money Expo 2005’ attracted 60,000 attendees, with over THB8 bln. worth of transactions. Non-bank firms, in their first year of participation, were overwhelmingly successful, with their transaction amount higher than expected.
Dr. Somkid Jatusripitak, Deputy Prime Minister and Finance Minister, presided over the inaugural ceremony of “Money Expo 2005: Brighter Future”, co-hosted by Money & Banking Magazine and The Stock Exchange of Thailand on May 19 — 22, 2005 at the Queen Sirikit National Convention Center (QSNCC).
Mr. Santi Viriyarungsarit, chairman of the organizing committee, announced that there were about 60,000 attendants on the Expo’s first day, creating about THB8 bln. worth of transactions.
He noted, “Participating organizations, e.g. commercial banks, state-owned banks, non-bank financial firms, life insurance/assurance firms; finance/leasing, and securities/investment management firms competitively offered numerous promotional deals, such as the ’0% package’ for loans, or extended loan periods, as well as other attractive offers.
“Furthermore, businesses that have ties with banks also are participating in the event. There are goods from the ‘One Tambon, One Product’ project, numerous premium products and also special souvenirs for this event.
“Every transaction which occurs in the Plenary Hall, Zone C, Plaza Zone, and Hall A areas of the QSNCC will be entitled to be entered in the draw to win a Toyota VIOS car as well as other fine prizes worth more than B 1 mln. in total.”
Bank Loans Exceed Target
Bangkok Bank offered its products and services under the theme ‘Fast Forward Banking’ to refer to its enhanced services that can be delivered to customers promptly and on time. The Bank employs technology in developing the full potential of its staff and systems. The bank is proudly offering its home loan and credit card products. Bangkok Bank is also utilizing its call center service to better respond to customers’ needs.
The bank expects total transactions will be worth approximately THB12 bln. during the 4 days of the Expo. Every application for a home loan or a travel credit card will be entitled to win, among other things, a 42-inch plasma-screen TV and home theater sets.
As for the Government Housing Bank, its transactions on the first day of the event amounted to THB1.20 bln. These were all the home loans.
Non-Bank Firms Overwhelmed by the Crowd
Aeon Thana Sinsap (Thailand), participating in the Expo for the first time this year, announced that it had been very successful. It is participating in an alliance to grant credit immediately. The booth visitors will receive the same identical services found at any Aeon branch, and new applicants to Aeon credit cards will get temporary cards which will be effective immediately once approved.
Other Aeon special promotions include a special discount on a package tour for every THB10,000 transaction. And, the company has arranged its services on a set menu much like a fast food restaurant. For example, ‘Quick Grant, Receive Cash’, ‘Special Gift’ Menu, ‘Loan as You Wish with 0% package’, a ‘Menu with a Special Chance to Win an Acer Travelmate Notebook’ plus Aeon’s ‘Cash Back Program’.
Mr. Kwanchai Modepradit of Capital OK Co., Ltd. said that the company received an extremely good response from customers in its first year of participation in Money Expo. There were so many clients that it had to add an additional 30 staff to the original 100 staff members involved. Capital OK’s uses the ‘home’ concept design so its surroundings make customers feel good, like being at home.
Visitors to Capital OK’s booths have enjoyed the ‘Champ of the Champ’ game, where the highest scorer each day will be the Winner of the Day. Each day’s winner will then compete to be the Champ of the Champ on May 22, 2005, at 17:00 hr. The top winner will receive a gold bar worth approximately THB40,000.
Life Insurance Focuses on Product Image
Mr. Sara Lamsam, President of Muang Thai Life Assurance Co., Ltd., said that the company is offering its products and services under the theme ‘Enjoy Your Life’. It is offering 3 types of insurance policies for people in various stages of their lives including for children, adolescents, and the elderly. The company’s booth has been divided into 3 zones, and its Kid Zone offers activities for kids, e.g., drawing and painting the company’s logo.
Its Health Zone has numerous activities for youths. Well-known actresses such as Nadia Nimitwanich, Metinee Kingpayom or ‘Luk Kate’, and Noi Bussakorn will be talking about their health secrets and lifestyles. The booth’s visitors will also have a chance to sample some healthy fruit juice.
Another of the company’s zones is the Smile Club, which emphasizes customer participation and filling out questionnaires. This Zone has been set up for the company’s CRM (customer relationship management) activities. People answering its questionnaires will receive a wristband in return. The company will also donate money to a foundation under the patronage of HRH Srinagarindra, the Princess Mother.
Muang Thai Life Assurance is participating in Money Expo this year because it would like to showcase its entire product family. Its booth will include products from the parent company itself as well as from its affiliates, e.g., Paiboon Insurance, Thai Cardiff Life Assurance, and Thai Health Insurance. This will give customers a chance to see all of its product lines, helping to further establish its company image.
Muang Thai Life Assurance set up its booth utilizing the Muang Thai Family concept. The booth was designed like a traditional Thai house, making visitors feel that they’re all welcome to enter. The interior is divided into 4 zones: the Living Room for welcoming customers and responding to inquiries, the Work Room for showcasing the company’s website, the Central area for staging Thai cultural shows from Thailand’s 4 regions, and the Garden area for relaxation. Visitors paid a great deal of interest in Paiboon Insurance’s golf insurance policy.
For Phatra Insurance Pcl., the company’s booth in made up in all ‘green’, representing vitality. Phatra is offering an ‘Enjoy Travel’ insurance package that protects policyholders 24 hours a day throughout the length of their journeys. The company also is offering the ‘pay 1 get 2’ plan for personal accident insurance that bears a maximum coverage of THB1 mln.. Clients buying both of these insurance policies will get a 15% discount. Furthermore, by only showing your interest in buying any of the company’s policies, you’ll get a 15% discount coupon for your next purchase, valid until the end of the year.
For more information,
please contact the Corporate Communication Dept.:
Ladawan Kantawong Tel: 0-2229-2036
Kulvida Jintakawong Tel: 0-2229-2037
Nattaporn Boonprapa Tel: 0-2229-2049
Watsamon Saowakhonsathien Tel: 0-2229-2797 End.