Bangkok--May 25--Pr Plus Two
Synnex & Intel, the two renowned IT companies recently announced their jointed campaign, aiming to boost up BTO Notebook to any type of their target users. The alliances are going to release the numerous marketing & promotional activities throughout the country. At the upcoming Commart, student users would enjoy promotion price of new BTO Notebook with latest Intel Centrino Mobile technology (Sonoma platform) which is set at only 35,990 baht from 39,900 baht.
At the BTO Notebook campaign launch today Mr. Accharas Ouysinpasert, country manager of Intel Microelectronics (Thailand) said that Intel initiated the program in order to support its business partners and jointly drive up build-to-order notebook computer to the accomplished point receiving better acceptance from the market. Regarding to Synnex’s high potential and its readiness for any segment, while Intel realizes the prosperous trend of notebook market in Thailand, thus these are key reasons of this cooperation to educate the market and targets users about the BTO notebook computers.
According to Mr. Accharas, he believes that Thailand notebook market will continually satisfy big growth, particularly driven by the university students and those home users who are starting to use notebook computer more and more due to convenience, reduced price. Moreover, the mobility function in notebook computer is able to respond to people life-style in this era very well, so worthy in terms of usages and budget.
“This support program is an opportunity for our dealers, so that they can reply to customer requirement very well. Intel will support in marketing activities like training, promotion campaign and those related events which are able to boost up higher demands in the market,” said Mr. Accharas.
Mr. Puttipan Teyarachkul, managing director of Synnex (Thailand) said the jointed campaign would strengthen Build To Order Notebook. Starting from late of 2004 until this early year Synnex & Intel had cooperated in several of sale-promotion and marketing activities. The companies also delivered the marketing plans to their dealers and the events directly targeted to end-users.
The previous activities were aimed to educate the end users about BTO Notebook, while over 120 dealers would achieve clearer picture of the product. It would be benefit for their further marketing and sales, for instance the Mobility Summit which was twice held in late of last year and in February 2005. While a pre-launch of BTO Notebook computer at the Cammart in March was one of the events directly aimed to end-users. At this event, the company started selling white box while customers were allowed to select Processor, Ram, Hard disk as they require.
“Synnex & Intel have been together penetrating to the brand-new of distribution channel in forms of modern trade, for example we recently joined up Power Buy Expo in order to disperse BTO notebooks to the other types of end-users those who are not in IT field. For the next step we are going to jointly initiate many types of activity at the renowned department stores and IT malls. We will also exhibit at the upcoming Commart X-Gen plus university road shows,” added Mr. Puttipan
“The newest 4 models of BTO notebooks is highlight at our booth in Commart X-Gen which is held from 26-29 May at Queen Sirikit Convention Center. The top highlight is SM-01 Chipset Intel Express 915, 15.4” LCD, Ram 256 Mb and Hard disk 60 Gb. University students will be specially offered SM-01 BTO notebook at only 35,990 baht from 39,900 baht. Meanwhile, there will be BTO notebook assembly show and the fastest BTO assembly competition. We are confident that our booth will achieve a larger number of visitors than the previous year.”
After the first launch of BTO notebook in the fourth quarter of last year till the 2005’s first quarter, so far Synnex has already sold about 2,000 units of BTO notebooks. Most of their customers are university students who are second time buyers and do not seriously adhere to international brands. Such the accomplishment has prompted Synnex to forecast about 10,000 units up in this year.
“Customized to consumer’s needs is the outstanding of BTO notebook. Consumers are able to select any type of their required components. Besides, Synnex BTO Notebook would be developed to be more user-friendly. As the result we will easily drive it to home users. For example, our top model arrives with build-in sub woofer. It is therefore so suitable for home entertainment or MP3 plays, users needed to click only one button,” said Synnex’s managing director.
For more information:
Suphanee Luksana
Marketing Communications
Department
Synnex (Thailand) Co., Ltd
Tel: 02-533 8888 ext. 7511
E-mail: [email protected]
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Pimratchada Suppasittichote
Pr Plus Two Co., Ltd
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