Bangkok--May 25--TRUE Corporation
As a communications solutions provider and urban lifestyle enabler, True Corporation Plc has once again strengthened its leading position by debuting the “True Station” — a chic lifestyle internet cafe conveniently located in Mass Rapid Transit (MRT) stations. Developed from a unique concept which aims at building lifestyle communities, True Stations will become the epicenter that links the various lifestyles of the new generation, paving the way towards an online community with specially targeted services.
“True will soon open its True Station, a new style internet cafe that has been designed to provide the best customer experience” said Mr. Supachai Chearavanont, President and CEO of True Corporation Plc. “For this project, Mr. Papon Ratanachaikanont, Assistant to the President & CEO has been given the responsibility of overseeing all aspects including seeking new innovations, developing new services so that both products and services under the True brand will generate good customer satisfaction, right up to maintaining close ties with the company’s many customer groups. The main purpose here is to create lifestyle communities based on same or similar lifestyle preferences, and linking these people together to share experiences and information. This will be the way of life in the online community of the future. We are therefore confident that True will be the leading communications solutions provider, and that our quality products and services will best satisfy our customers’ needs.”
Mr. Papon Ratanachaikanont, Assistant to the President & CEO, True Corporation Plc explained that the first priority is to generate the highest customer satisfaction right from the moment when they experience True’s services. These True Stations represent a new breed of internet cafes that will create a distinct personality for True’s services and differentiate them from others. The True Stations are essentially the archetypes for the modern and stylish internet cafes of tomorrow. True Stations will sport contemporary design elements and offer a wide range of services in a lively and cozy ambiance that reflects the diverse lifestyles of customers whether they are tourists, students or from other market segments. Each True station within MRT stations will be unique and feature a different design.
True Stations will open at all 11 MRT stations where the majority of service offerings would be via hi-speed internet such as leading online games and technologically-advanced communication services. In addition, there will be a bakery as well as beverages on sale all under the True brand, once again reinforcing the company’s vision to become a lifestyle enabler.
The new look of True Stations is a strategy that will enable customers to experience the various personalities of True’s brand such as togetherness and liveliness, and subsequently creating a lifestyle community where people can interact and share information, experiences, vision as well as entertainment. The 3 main True Stations will be at the MRT’s Sukhumvit, Chatuchak and Phahon Yothin stations because these are the connection hubs with high daily traffic. All these 3 stations will have added services making them different from the rest, and the first one to open within June 2005 will be at the Sukhumvit MRT station.
About True Corporation Plc
True Corporation Public Company Limited is Thailand's only fully integrated telecommunications solutions provider and life style enabler. We provide consumers, small and medium enterprises, and corporations with a full range of voice, data and multimedia solutions customized to meet their needs. We are the largest wireline service provider in Bangkok, the largest broadband provider in the country and a major player in the wireless, cellular and internet markets. TRUE is also a significant shareholder in UBC, Thailand's dominant pay television operator. TRUE is more than just technology; we are about passion, innovation and service. We bring people together and provide fulfilment through communications. We give people the freedom to live different lifestyles, by providing them with the power to communicate how they like, whenever they like. Everyday we work in partnership with our customers to develop solutions that can lead to opportunities, and add value to their lives at home, in the office and on the move. For more information please visit: http://www.truecorp.co.th
For more information (043)24/05/2005, please contact:
PR Department, True Corporation Plc. (037) 10/05/2005
Pimolpan, Sisadhi, Nawanooch: 02-699-2772, 02-643-2463, 02-699-2774
PR Solutions
Prapass, Chittruethai: 02-656-8058, 01-827-7354 End.