Bangkok--May 26--4D Communications
Dream Toy launches "Tamagotchi Connexion" version 2 in Thailand following huge success of previous version
-Company also aims to dominate pocket hi-tech toy market with Tamagotchi Connexion and D-Cyber-
Thai consumers have graciously welcome Tamagotchi Connexion, revival of the famous digital pet Tamagotchi, the same way they have when the original Tamagotchi was first introduced to the market 7 years ago. The success has prompted Dream Toy to bring on the second version of the latest digital pet to please the market as the improved version comes with more hi-tech capabilities such as the shopping mode to add to the list of human simulated behaviors. As part of the plan to become the sole leader in Pocket AI (Pocket Artificial Intelligent) toy category, Dream Toy explores the opportunity by launching D-Cyber, another Pocket AI toy, to target male consumers. The new toy is designed to help promote development in learning, human relationship and individual responsibility, which could just be the remedy for the current problem of teenagers irresponsibly getting hooked on games.
Veerarat Kitlertpairoj, Assistant Managing Director, Marketing of Dream Toy Co., Ltd., one of Thailand’s leading toy operators and one of distributors of Bandai products from Japan, disclosed that the response toward "Tamagotchi Connexion" was enormous as Dream Toy was able to sell out the stock of 6,000 units within 1 month. “It was overwhelming. Additional stock of over 800 units of the special edition of the first version of Tamagotchi had to be brought in to keep the market satisfied during the hot month April. Tamagotchi Connexion fever spreads not only in Thailand but throughout the world including Japan, Europe and America. Bandai, manufacturer of Tamagotchi Connexion, has reported sales of over 7 million units of Tamagotchi Connextion worldwide, which is worth around 5.6 billion baht. The impressive sales of Tamagotchi Connextion have driven both Dream Toy and Bandai to launch the second version of Tamagotchi Connextion to maintain their supremacy in Pocket AI (Pocket Artificial Intelligent) toy category in Thailand,” he said.
Tamagotchi Connexion version 2 is developed further to imitate the daily behaviors of humans apart from being a special toy designed to teach owners responsibilities in raising a Pocket AI toy. “Gotchi Point function is added for Tamagotchi to allow the player to earn points necessary in activities such as shopping or buying of food, snack and special gift to pamper the Tamagotchi. The infrared system helps connect each Tamagotchi, while allowing them to interact with one another via gift exchange. The latest version of Tamagotchi Connextion is cute and fun to be with — an enjoyable companion for all,” he explained.
“In the last 2-3 years, Thailand has progressed into the era of interactive toys. This year, Dream Toy is looking forward to being the leader in Pocket AI — intelligent pocket-sized toys capable of interaction, communication and network connection with other AI toys. The concept of Pocket AI emerged at the same time with the growing of current network communications popular among children and teenagers such as the Internet, online games and even pocket PC. Pocket AI is invented to satisfy toy lovers who also love to interact with other fellow toy players,” he said.
“The toys are developed in consideration with the objectives to promote learning and creativity. As we all know, Thailand is currently faced with a new problem — teenagers getting hooked on games. The problem is so serious that the children are isolated from the outside world, leaving them inexperienced in terms of social participation and learning how to cope with the outside world. Pocket AI simply offers the middle path for children and teenagers to enjoy their game while keeping necessary skills developed. Tamagotchi Connexion helps unite a family on the basis of fun and participation,” he said.
“As part of the plan to expand into male-dominated market, the company is introducing D-Cyber, famous toy from famous cartoon series Digimon, which is another Pocket AI toy along with Tamagotchi Connexion version 2. D-Cyber is similar to Tamagotchi Connexion as player needs to raise the digital pet and caring for it. The toy also has the function to connect with other units. However, the difference between D-Cyber and Tamagotchi Connexion is D-Cyber is designed for male player, which explains special functions such as improvement of physical strength and cyber space adventure. D-Cyber is expected to receive good response from male players, the same way Tamagotchi did with female players. Both D-Cyber and Tamagotchi Connexion are sold at 799 baht apiece and available at the toy section of leading stores and department stores.
For more information please contact:
Wipavaris Ketpama or Kannika Saipan, Sureeporn Suesakul
4D Communications Co., Ltd.
Tel. 02-951-9119, 01-890-3568, 01-269-7731, 01-902-5908 End.