Bangkok--May 30--Aziam Burson-Marsteller
Northwest Airlines today announced that its WorldPerks Elite program received the prestigious Freddie Award, the industry's leading consumer-generated awards, for best elite-level frequent flyer program in the Asia/Pacific region and was also given honorable mentions in the categories of best member communications and best Web site for the same region.
Additionally, Northwest WorldPerks was honored with an "Industry Impact"
award from Randy Peterson, founder of the Freddie Awards and editor and publisher of InsideFlyer.
The airline's WorldPerks Elite program was named best elite-level program in Japan, Pacific, Asia and Australia. This year, Northwest is one of two U.S. airlines to win an international Freddie Award for the first time ever. The airline's WorldPerks frequent flyer program in the Asia/Pacific region also received recognition for the best member communications for print and on-line newsletters and best Web site.
"We are flattered to be recognized with the frequent travelers' "Oscar"
of the industry for our WorldPerks Elite program in Asia/Pacific," said Beth Shultis, vice president of marketing and loyalty programs for Northwest Airlines. "Northwest has been serving Asia longer than any other U.S. airline and we are pleased that our elite customers value our loyalty program so strongly."
WorldPerks received the "Industry Impact" award for its original and
imaginative promotional marketing efforts and partner-based activities.
"I'm recognizing Northwest's creative and strategic prowess in today's
highly competitive marketplace by moving beyond the boundaries of one-on-one marketing with imaginative promotions such as Mile-Zilla, Mileage Accelerator, Amazing Race, Fly Free Faster, Mileage Connection, and Mileage Maximizer," wrote Peterson in the May 2005 issue of InsideFlyer.
"The strategy and creative execution of these promotions have changed
member behavior, generated partner awareness and reinforced the program's image," continued Peterson.
The Freddie Awards offer frequent travelers the opportunity to rank the
best frequent traveler programs in the industry. Introduced 17 years ago by InsideFlyer magazine publisher and editor Randy Peterson, the awards have grown to become among the most prestigious consumer-generated awards in the industry. Awards are based on excellence and quality of frequent travel programs, not quantity of votes. This year, more than 315,000 ballots were cast.
In 2002 and 2003, Northwest's WorldPerks frequent flyer program was named the most popular North American frequent flyer program by the readers of TIME Asia as part of the TIME Readers' Travel Choice Awards.
NORTHWEST SERVES MORE OF ASIA
From Bangkok, Northwest offers daily service to its Tokyo hub aboard its
modern Airbus A330-200 aircraft. Every Bangkok departure offers the airline's new World Business Class seat and on-demand in-flight entertainment system -- both of which offer comforts and features that exceed what's offered by any other U.S. airline, and many international airlines. From Tokyo, travelers can make convenient single connections to eight top business and leisure destinations in the U.S., and additional connections to hundreds of destinations throughout the world.
Northwest flights are available for sale via the Internet at www.nwa.com/th or by telephone with Northwest Airlines Reservations at
0 2652 1010 or through travel agencies.
Northwest offers service to more destinations in Asia, more flights between the U.S. and Japan, and more flights within Asia than any other U.S. airline. The airline operates a hub at Tokyo's Narita Airport that connects the U.S. cities of Detroit, Honolulu, Los Angeles, Minneapolis/St. Paul, New York (JFK), Portland, Ore., San Francisco and Seattle to key destinations including Bangkok; Beijing; Busan, South Korea; Guam; Guangzhou, China; Hong Kong; Manila, Philippines; Nagoya, Japan; Saipan, Northern Mariana Islands; Seoul, South Korea; Shanghai, China and Singapore. Northwest also offers nonstop service from Osaka,
Japan to Detroit and Taipei, Taiwan and from Nagoya to Detroit, Manila and Saipan.
Northwest Airlines is the world's fourth largest airline with hubs at Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam, and approximately 1,600 daily departures. Northwest is a member of SkyTeam, an airline alliance that offers customers one of the world's most extensive global networks. Northwest and its travel partners serve more than 900 cities in excess of 160 countries on six continents.
For more information pertaining to Northwest,
media inquiries can be
directed to
Sribenja or Satida
Aziam Burson-Marsteller
Tel 0 2252 9871
Email: [email protected]
or to Northwest's Web site at www.nwa.com/th End.