Bangkok--Jun 2--Total Quality PR
Advancing its strategy of providing Asian clients with the best of Western and regional content, Sony Pictures Television International (SPTI) has announced its first distribution agreement with the leading producer of Korean movies, CJ Entertainment (CJ). SPTI is partnering with CJ to handle TV distribution rights to two Korean theatrically-released films, The Greatest Expectation and How to Keep My Love. SPTI will distribute these titles throughout most of the Asian region outside of Japan. The announcement was made by Ross Pollack, SPTI’s Senior Vice President, Distribution, Asia, and Mark Shaw, CFO and Head of International, CJ Entertainment.
Sony Pictures Television International (SPTI) is the parent company of AXN (Ch. 19, UBC), the heart of action and adventure television.
In making the announcement, Pollack stated, “This deal reinforces SPTI's position as a leading supplier of content from Asia and Hollywood. These Korean pictures complement SPTI's strong catalogue — a catalog that includes Kung Fu Hustle, which has shattered box office records across Asia, and the Spider-Man franchise. CJ Entertainment is a major creative force in the Korean content arena and we are very pleased to collaborate with them to bring outstanding Korean movies to our clients across Asia. We look forward to working on future distribution projects together as well as building on this relationship with CJ to further explore other business areas of cooperation.”
Shaw added, “We are very proud to have SPTI distributing these two Korean films for us throughout the Asian market. With their strong distribution platform, anchored by their broad and comprehensive content, we are fully confident that SPTI will expand the reach of these films. CJ Entertainment is committed to providing better access to Korean content to the rest of the world. As Korean films and Korean talent are beginning to receive international appreciation, it is important that we strive to find better ways to share that content. That is why we are very excited about the possibilities of working with Sony in this endeavor, as well as seeking other opportunities to collaborate to better produce and distribute Asian content together.”
How to Keep My Love is a romantic comedy that centers on a 29-year-old woman who believes that she has everything except a successful relationship with her boyfriend. One day, her sweet and gentle boyfriend gets stuck in a broken-down elevator with a famous and beautiful movie star, who is soon attracted to him.
The Greatest Expectation is a comedy about two unemployed underachievers -- Chang-sik, who has been shamelessly freeloading off his older brother for two years, and Mi-young, who nurtures grandiose dreams of becoming a TV actress but has failed every audition because she just can't act. The two become enemies over a dime, but then become entangled in a scheme to collect five million dollars after witnessing a hit and run traffic accident involving a very wealthy man.
About Sony Pictures Television International
Sony Pictures Television International (SPTI) operates three complementary lines of business: 1) distribution of Sony Pictures Entertainment’s feature films and television programming to television outlets around the world, 2) local television production in key international markets, and 3) international television networks. In addition to being a leader in the distribution of current and classic U.S. and international films and television product worldwide, SPTI produces high profile, locally produced television in local languages. With dedicated offices in France, Germany, Hong Kong, Italy, Miami (Latin America), the People’s Republic of China, Spain and the United Kingdom, SPTI currently oversees production in seven regions. SPTI’s worldwide television networks portfolio is a key strategy in the Company’s long-range commitment to the global marketplace, with approximately 40 networks in more than 100 countries reaching over 240 million viewers worldwide. SPTI is a Sony Pictures Entertainment company.
About CJ Entertainment
CJ Entertainment is Korea’s leading entertainment company, with a business that encompasses film production, investment, distribution and exhibition. CJ Entertainment has several lines of business, operating in a broad spectrum of entertainment fields. Through its array of films, network of premiere multiplex cinemas, and wide selection of video and DVD titles, the company provides an outstanding entertainment experience to all customers, realizing its vision of becoming a truly comprehensive world-class entertainment group.
About AXN Asia
Delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programming, AXN is a leading international television destination among young adults 18-34. AXN is seen in 46 countries across Asia, Latin America, Europe and the Middle East, and is part of Sony Pictures Television International’s diverse portfolio of over 35 global networks. Sony Pictures Television International is a Sony Pictures Entertainment company.
AXN Asia is available to more than 31 million households 24-hours daily throughout Asia in Taiwan, India, Hong Kong, Singapore, Thailand, Philippines, Japan, Sri Lanka, Pakistan, Bangladesh, Malaysia, Indonesia, Brunei, Cambodia, South Korea, Macau, Papua New Guinea, Nepal, Maldives, Mongolia and in hotels and VIP compounds in China. AXN can also be seen in 40 million cable television households on time-block basis in China. More information about AXN Asia can be found online at www.axn-asia.com.
For more information as well as pictures,
please do not hesitate to contact:
Tom Van Blarcom / Ruthaiwan Tanwongwan
Total Quality PR (Thailand) Co., Ltd.
Tel: 0-2260-5820 Ext. 114 Fax: 0-2260-5847-8
Email: [email protected] End.